Google May Update Rollout Complete

This morning, at 3:44 a.m. ET, Google took to their Twitter to confirm the completion of the rollout of the new update. Thus, the update took 15 days to roll out: from May 25 to June 9. 

Picture 1 of Google May Update Rollout CompleteGoogle announces update completion

What's in the May Update?

Name: Google's May 2022 Broad Core Update

Launch: May 25, 2022 at approximately 11:30 p.m. ET

Completion: June 9, 2022

Objective: It considers all types of content

Penalties: This is not a penalty, it promotes or rewards great sites

Global: This is a global update that affects all regions, in all languages.

Impact: Unknown

Explore: Core updates affect Google Discover and other features, as well as trailers and more.

Recovery: If you've been affected by this, then you'll need to review your content and see if you can do better with Google's core update advice.

Updates: Google will periodically refresh this algorithm but may not announce such updates in the future. Maybe this is what we've seen in the past few weeks or all of those unconfirmed Google updates.

As many reviews from the tools, the May update is said to be fast, powerful, and tough. 

Picture 2 of Google May Update Rollout Complete

Compared to the July and November 2021 updates, this update is much more impactful and faster. 

Picture 3 of Google May Update Rollout Complete

Specifically, with 2 levels of SEMRUSH's heat chart, we can easily see the 'big tremors' occurring continuously during Google's deployment days.

What to do if your website is penalized?

1. Understanding core algorithm updates
2. Understand the website and Google webmaster guidelines
3. How to make search engines work better

Whenever Google updates its search ranking algorithms, it means that your site may be about to undergo changes in the near future. Knowing when Google makes these updates gives us something to keep in mind to understand if it's something that has changed on our site or something that Google has changed with its ranking algorithm. We know Google will be releasing a core ranking update today, so stay tuned for your analytics and ratings over the next few weeks.

Marvin Fry

Update 10 June 2022