Chrome OS: Google goes deep into Microsoft territory

With the browser-based Chrome OS (Chrome OS), Google is increasing challenges with rival Microsoft.

If Google's new operating system is expected to hit the market in about a year to succeed, it will not only bring the company into new markets but also facilitate Google Apps applications to have a competitive advantage. with Microsoft Office office software. In addition, Google also has the opportunity to attack the enterprise market, which Microsoft dominates.

" This is really a survival war with Google and Microsoft ," said Jim McGregor, an analyst with In-Stat. ' It is a battle between software, application, advertising and Internet business models. I think this war will benefit users because it promotes technology and business development . '

With Chrome operating system, Google has opened a new front in the battle of life and death with Microsoft.

Google yesterday (November 19) announced that it will announce Chrome OS project as an open source, including source code, user interface experience and some initial designs for further development.

' First, it is a web application', Caesar Sengupta, Google Product Development Manager, and Matt Papakipos, design director briefly describes Google Chrome on the blog. ' All applications are web-based applications . The whole experience takes place inside the browser and there is no office application like the normal operating system. That means users don't have to deal with installing, managing and updating programs . '

With Ezra Gottheil, an analyst with Technology Business Research, the Chrome operating system demonstrates the power of the Web and the browser. The launch of this new operating system will bring Google to a new, stronger position in the technology industry compared to the present.

This year, both Google and Microsoft focus on promoting search products and enterprise applications. It is a battle between the software giant and the Internet giant.

Now, Google has exposed its ambition to have a worthy ' piece of cake ' in Microsoft's operating system market. For many users who consider computers simply a way to get into the Internet, a browser-based operating system may be the right choice.

' For most users most of the time, the device is just a web connection ,' Ezra Gottheil said. ' Google is leveraging their web development experience to create the optimal operating system for web needs. This can bring about the potential for success for Google, as well as an ominous threat to Microsoft . '

Analysts also say that users of Chrome OS may use Google Apps applications such as Gmail, Google Calendar and Google Docs . That means pushing the new operating system to grow could increase the revenue of Google's office applications, helping the giant to search further into Microsoft's territory.

Besides, according to Dan Olds, an analyst at The Gabriel Consulting Group, there may also be an opposite effect between Chrome OS and Google Apps applications. People who are trying to switch to Google Apps will probably try the Chrome operating system.

With financial strength, technology partners and brand names, Google has many factors to succeed in the battle of life and death with Microsoft.

Besides enterprise search and applications, Google is challenging Microsoft in the operating system market.

' I'm 100% sure that the Chrome OS will do it. The problem is how successful it is, 'Gottheil said. ' I can't determine the number, but I guess many people use computers just to email, chat and see their children' s photos, and maybe join social networks to use it. And I think there will be a number of business users that can be effective with web-based devices only. This operating system is not for complicated computer users, but many other users will be interested in it . '

Rob Enderle, an analyst with Enderle Group, said that the appeal of Chrome OS (the application reminiscent of simplified computers) depends on the companies Google chooses as partners. According to Rob Enderle, partners HP and IBM can help the operating system penetrate the enterprise market.

' The battle between Microsoft and Google will take place for years to come . We have not seen anyone who is a clear winner or loser, each company has its own strengths. Users will benefit when both companies have to be very careful not to have their products in compatibility problems and prices will be very low , 'Rob Enderle said.