Video Editing Tricks You Should Try in 2022

Cut it Down

It is well known that people's attention spans aren't what they once were.

In this busy digital world, people will pay more attention to short videos. So, if you are producing something like a promo video, in which customer retention is key, be brutal in the editing process by cutting down your video.

Removing anything extraneous will capture viewers' attention more and make the video flow better.

Add Text to Your Video

When videos have accompanying on-screen text, they become more accessible to viewers. That means more people will see them. So, consider transcribing the audio or using captioning.

The best way of adding and editing the text of your video is to use a video text editing tool that enables every word in the transcript to be linked precisely with what is being said on screen.

Use Color Editing Processes

You can dramatically improve the appearance of any video by using color editing processes.

Use color correction to adjust clips in your vid to give an overall consistency. That really helps if you have taken shots with more than one camera or from various angles because lighting conditions can change quickly.

You can make everything consistent in the final video by adjusting the contrast, brightness, and white balance.

The other color editing process you can use is color grading, which gives your video a more specific look and identity. There are numerous preset styles to choose from.

Match the Music with the Footage

As you are sure to know, adding music to a video in the editing process can significantly improve it.

Choosing the right music is crucial. However, just as important, and often overlooked, is matching the music to the on-screen action.

The music should synchronize in time with the video footage. By cutting music in the right places, you can make your video look and feel much smoother and more professional.

Balance the Audio

Another common mistake made by amateur video creators is not balancing the audio.

If the music you lay over the top makes it difficult to hear the speech, you are harming how successful your vid will be.

The same goes for including speech at different volumes. If you record your videos on numerous devices, from different angles, in different locations, or in different conditions, the audio can greatly differ in quality and loudness from one clip to another.

To fix that issue, apply audio balancing.

Balance the speech first to make it all consistent before adding music and sound effects on top. You can then adjust the other audio elements accordingly, such as lowering the volume of the music.

Cut to Visuals at Appropriate Times

It might have been alright in the 1950s, but if the camera lingers on one person from one angle, your video can soon look static and become uninteresting for the viewer.

So, if your video involves a lot of speaking directly to the camera, improve the pace by cutting to visuals as the speech continues over the top.

Visuals could be images, other footage, or animations.

Just make sure the visual you use makes sense in context to what is being said. Also, learn how to cut to visuals at the best times to make your video look professional.

The more you use the technique, the more you will get a feel for when and how to intersperse visuals into your video.