Samsung admitted it was learning Apple, after a shareholder said his son wanted to buy an iPhone instead of a Galaxy smartphone

Samsung acknowledges that Apple's products are emotional for users, and that's what they need to learn from rivals.

According to Nikkei's report, Samsung Electronics announced in a shareholder meeting on Wednesday that it will continue its strong investment plans, despite the outbreak of the Covid-19 epidemic. While companies like TSMC and Apple are cautious, the Korean giant is confident this is a good time to beat these competitors.

However, at this shareholder meeting, Samsung admitted to learning Apple in the field of smartphones. A shareholder at the meeting said his son wanted to buy an iPhone, instead of a Samsung Galaxy smartphone. Obviously, Apple's iPhone has a great appeal, especially for young audiences.

Samsung admitted it was learning Apple, after a shareholder said his son wanted to buy an iPhone instead of a Galaxy smartphone Picture 1

Former CEO of smartphones, currently the lead director of IT and telecommunications of Samsung, Mr. DJ Koh admitted that: 'I know that Apple's smartphones are touching young people's emotions and enticing them to use use. We should learn that from competitors'.

Koh said Samsung's new smartphones are aimed at users in their 20s, offering impressive experiences. Samsung has launched two foldable smartphones, Galaxy Fold horizontally and Galaxy Z Flip fold vertically, while Apple has not launched any foldable devices.

What Samsung is missing is probably the feeling, the Samsung smartphones are very good and give an impressive experience, but still not bring emotions and satisfaction when owned.

For young people, owning an Apple iPhone still gives them joy, satisfaction, self-affirmation. That's the same thing that Apple has been aiming for over the past 10 years, when Apple products have always been associated with high quality, well-known brands, and cheap prices.

References: Nikkei