Facebook launched new features, videos automatically run and play

The auto-play feature seems to be a great advantage for advertisers on Facebook but many people think it is a good idea to take steps slowly.

While providing a lot of video content, Facebook does not necessarily have to be seen as a video platform. Facebook is aware of this and has released a new feature, playing videos automatically on mobile applications. From now on, videos displayed on News Feed will automatically play sounds that users do not need to turn on. In addition, the sound will gradually decrease or gradually increase the volume when you scroll back and forth on the News Feed. A new application for TV was also introduced.

Facebook first released updates focused on videos on the Newsroom blog in February. A week ago, the social networking giant took that promise very seriously when a lot of people received the message: 'We want Facebook to become a video viewing place. That's why video will automatically play sound. Use the sound icon to change it to suit you. '

Apparently Facebook decided to make changes according to what was said in February because users were hoping to hear the sound when pulling News News. 'After testing audio on News Feed and receiving positive feedback, we have gradually brought it to more people. With this update, the sound will get smaller or bigger as you pull through the video on News Feeds, making the video more lively, 'Facebook said on the blog.

But if you don't like it, don't worry, Facebook has the option to turn it off on both iOS and Android apps. Just select the audio settings item in the account settings and turn off News Feed Start With Sound.

Facebook launched new features, videos automatically run and play Picture 1 Facebook launched new features, videos automatically run and play Picture 2
Users can turn off the auto-play feature of video on Facebook

Facebook's decision seems to be making this social network a popular video community, encouraging people to watch and allowing advertisers to easily reach customers. However, advertisers need to be careful before 'attacking' Facebook users with too many videos. According to Coalition For Better Ads, a group seeking solutions to create ads that are not annoying, audio-streaming videos are among the least popular.

'This type of advertising is very annoying because it surprised users, often prompting them to quickly turn off tabs or windows to mute, especially when they are using mobile in public places where the sounds are This can be frustrating and make others uncomfortable. '

Another welcome change would be a large-size video preview for vertical video. Facebook said that they are testing on some accounts that will quickly launch Android and iOS users. The experience of watching new videos will also bring a smoother effect when moving full screen, the progress bar is also redesigned with thumbnails for more convenient video navigation.

Finally, Facebook is about to add viewing and scrolling features similar to what Google previously did with YouTube. Users can minimize video in picture-in-picture view and continue surfing News Feed. On Android, videos can even continue to play outside of the app - similar to the Chat Heads application.

Besides mobile updates, Facebook also announced it is moving to a big screen with a video app for Apple TV, Amazon Fire TV and Samsung Smart TV. The new application will allow you to easily watch videos shared by friends and other sites, and also suggest content based on interests. It expanded the feature launched last fall, introducing the ability to play video from any device on the TV. Facebook said it will put the app on other platforms in the future.