The results of a survey conducted by Tickbox showed that up to 89.5% of respondents said they would immediately switch to another website or online store if the site preferred. their stop working.
Mike Tobin, executive director of hosting provider TelecityRedbus, said that the Internet has given customers a lot of opportunities to buy and sell in many places.
' Online brand loyalty is very fragile ,' said Tobin.
Up to 85% of the more than 2,000 interviewed in this survey affirmed that the website stopped working has very negative effects on the reputation of the business.
' The website of a company that must be deactivated for 10 minutes will only be a temporary issue.But if the company's download speed is very slow, it will mean that the company will lose a lot of revenue on its own.The cause of this problem is the frustration of customers who have to wait a long time , 'Tobin said.
The survey also listed the top 3 reasons that customers moved to other websites including: too bad customer service (70.8% of the participants in the survey agreed), load time The website is slow (68.9%) and does not ship properly according to orders (68.5%).