10 principles for a successful commercial website

E-commerce has developed differently 10 years ago and now, applicability is always on top. The popularity of a website sometimes comes from seemingly small elements.

1. Notice where the user is

Whenever a user accesses a store, the website needs to display their location in the general structure of the site, such as Home> Category> Sub-cat> Product .

2. Diversified classification

The website must provide enough standards classified as "Price" (High to low, Low to high), "Popularity" (Best selling, Most appreciated by users .), "Calculated Features "," Color "," Size "," New product "for customers to freely choose according to their own criteria without difficulty.

3. Display all products of the same type on a page

Unless the number of products reaches more than 200, the website should facilitate users to observe the overall items so that they can be easily compared. This is not difficult to implement thanks to the popularity of broadband today.

4. The more detail the better

A website will be highly appreciated if it provides some impressive information before the customer clicks on the specific page of that product.

5. Share useful information

Many users said they saw a lot of beautiful clothes, suitable for their aesthetic "gu" but did not know whether the suit fit their measurements. Or many business websites laptop "forget" notice that the pair is suitable for laptop 14 inch, 15 inch or 17 inch .

5. Put the search bar in a prominent position

Even if the search command is completed, the website should still place the search bar in the central position and retain the old keyword in case the user wants to adjust the command to get a better match. Besides, the advanced search system by price, color, size . will never be redundant with customers. (Users still rated "search" as the most annoying feature on e-commerce websites).

6. "Show off" your warehouse

eBay has been very smart in displaying the products they have based on customers' search commands. Only a small detail contributes to an employer 's business online.

7. Notify immediately if out of stock

Users will be annoyed if they spend an hour watching the product, but until it clicks, it is discovered that the item is no longer in stock.

8. Intuitive visualization

Because it is impossible to perceive products like real life, photos, videos and comments are invaluable information to customers. A photo in a single angle cannot be convincing enough.

9. Delivery methods

The website should list payment methods and delivery of goods for users to see if they are suitable for their situation before starting shopping.

10. Affirm the transaction via e-mail

A Dell customer said he was worried about whether the laptop he ordered was shipped before the Chinese tour because he did not want to spend 28 hours on the plane without the computer. Thankfully, the e-mail confirming Dell's delivery deadline helped him calm down.

Hai Nguyen