Microsoft rebranded Bing Chat as Copilot to compete with ChatGPT

As part of the strategy, the company changed Bing Chat's name to Copilot. But the move is more than just a simple name change.

What's going on with Bing Chat?

Microsoft rebranded Bing Chat as Copilot to compete with ChatGPT Picture 1

As reported in the Financial Times, Microsoft is making changes to its AI service, Bing Chat. Previously, the service was only accessible through Microsoft's Bing search engine.

Now, as the AI ​​assistant expands beyond Bing, Microsoft has announced that Bing Chat will be renamed "Copilot." This puts it in line with Microsoft's AI tools on its other systems.

Is the old Bing Chat the same as the new Copilot?

According to research on Mashable, there aren't many changes that affect regular users. The biggest change is that Copilot now has its own URL: https://copilot.microsoft.com/.

Regular Bing Chat users will notice the user interface looks a little different. And the renamed service now has a better data security package for business users. But when compared to the old Bing Chat, Copilot looks quite similar.

Why did Microsoft change Bing Chat's name to Copilot?

Microsoft rebranded Bing Chat as Copilot to compete with ChatGPT Picture 2

At first glance, this seems like a trivial change for Microsoft. However, this change is a cog in a larger machine set up by Microsoft and it plans to use this to compete with ChatGPT.

If the name "Copilot" sounds familiar, it might be because Windows 11 users already use Copilot as an AI assistant. And, according to XDA Developers, Microsoft will also bring Copilot to Windows 10. This means Windows users will have Microsoft's AI assistant at their fingertips by default, without having to download anything extra.

Microsoft's goal may be to make Copilot the most convenient AI assistant option for Windows users. If everything goes as Microsoft wants, users won't even have to open a web browser when they want to talk to AI. Instead, they will use Copilot and use it for all their AI-powered needs.

While this sounds great for Microsoft, unfortunately, this strategy excludes people who are not using Windows 10 or 11. Therefore, switching Bing Chat's name to Copilot will help get its name out there. brand reaches users outside of Windows, as you only need a web browser to access it.

Can Copilot take on ChatGPT's role?

This move is a smart move by Microsoft. Consolidating all of its AI solutions under the Copilot name reduces user confusion and positions the brand as one of the key players in the AI ​​assistant market.

However, if Microsoft wants Copilot to "stick", they need to do two things; makes this chatbot worth using and not too abusive in terms of monetization.

The usefulness of AI depends entirely on how well it performs when a user makes a query. A company can promote its AI chatbot as much as it wants, but if the AI ​​continues to make meaningless or randomly false claims, people will abandon it in favor of one of the many ChatGPT alternatives Great.

And while it may seem convenient that Windows users have instant access to AI tools, this isn't the first time Microsoft has added essential apps and services to its operating system. For example, the company added Clipchamp so that Windows users wouldn't need to download a third-party video editor. and then immediately kicked out users who had plans to actively monetize Clipchamp.

Since Microsoft is a company, they will probably find a way to monetize Copilot at some point. And if it doesn't solve problems for end users, it risks damaging people's opinion of Copilot before it can usurp ChatGPT's crown.

Is Copilot the next ChatGPT?

With Microsoft considering Copilot as its strategic product in the AI ​​assistant market, let's see if the company has what it takes to take down ChatGPT. However, Microsoft needs to approach the implementation of Copilot with caution if it doesn't want people to switch to other AI applications.

Samuel Daniel

Update 17 November 2023