Microsoft 'plays a trick' to force users to upgrade to Windows 11

Since launching the new Windows 11 operating system , Microsoft has applied a variety of methods to encourage Windows 10 users to upgrade, from small notifications in the Start Menu to interruptive full-screen ads.

Microsoft 'plays a trick' to force users to upgrade to Windows 11 Picture 1

However, the advertising strategy for Windows 11 is facing a lot of controversy and criticism from users. Many people believe that Microsoft is using "coercive" measures instead of respecting users' right to choose.

Typically, Microsoft continuously displays application ads in the Start Menu of Windows 10, making users uncomfortable and distracted when using the computer. Microsoft even uses full-screen ads, which cover the entire screen and require the user to interact (click the "Upgrade" or "Close" button) before being able to continue using the computer. . This has caused significant disruption in the work and study of many people.

Recently, a Reddit user named Woopinah9 shared the experience of having a full-screen Windows 11 upgrade ad appear unexpectedly while doing important work. This ad includes information about the end of support date for Windows 10 and a call to upgrade to Windows 11, causing annoyance and affecting the user's work progress.

Microsoft's Windows 11 advertising strategy may be effective in motivating users to upgrade to Windows 11, but it also has many potential risks. Causing disfavor and complaints from users can affect Microsoft's brand image and cause them to lose potential customers.

Instead of applying "coercive" measures, Microsoft should focus on providing complete and objective information about the benefits of Windows 11 so that users can make their own choices that suit their needs. self.

Kareem Winters

Update 13 April 2024