How Ordering and Implementing 2D Animation Can Help Your Company

You might use various marketing and advertising strategies while attracting new customers. You may rent billboards and record radio spots. You can create TV commercials and advertise on podcasts. You'll likely use social media marketing as well since that's a more modern approach that most companies take these days.

You might also utilize 2D animation that helps your business grow and thrive. We'll discuss how that works right now.

What is 2D Animation?

Picture 1 of How Ordering and Implementing 2D Animation Can Help Your Company

First, let's explain this term since you may not know it yet. 2D animation means art that seems like it's moving in a two-dimensional space.

In other words, you have a two-dimensional space, like a computer screen, and you're creating movement by drawing many individual pictures and then sequencing them so that you give the character life. That character does not literally come alive. The human eye thinks it's moving because you've tricked it with a simple but effective illusion.

If you create 2D animation, or if you have a creative team make some for you, you might have a cartoon character like Goofy or Mickey Mouse, or you might create a realistic human instead. You can create 2D humans but also creatures, backgrounds, and other visual effects.

If you have an imaginative creative team doing your 2D animations for you, they might create just about anything. You can tell them an idea you have, and they can draw it for you. Then, they can bring it to life and make it do what you want.

2D Animation on Websites

As a business owner, you likely have a company website. Almost no business entities don't have websites in 2023.

You need that website because when someone hears about your company, they'll want additional information. Getting them to your site and having them look around starts the sale process. You want conversions, meaning the person buys a product or utilizes a service you offer.

You can use different techniques on your site that you'll hope interest and even captivates your potential client or customer. Using 2D animation makes your site more compelling.

Let's say you offer something useful, like a financial tool. You know that people need it, and they'll want it for the convenience it affords them. However, maybe it's not that exciting. It's not like you're selling a sports car that thrills a customer instantly when they see it.

2D animation can make mundane concepts more appealing. That certainly applies when you're selling a product that's not very flashy on its own.

This is one reason why you might order 2D animation for your website. When someone visits and watches the animated characters you've created, that might convince them they should purchase a product that, while useful, might not exactly thrill them otherwise.

2D Animations Can Help with Your Company's Presentations

2D animations can also help your company if you're doing a presentation that might potentially attract a new client. Let's say your company developed a software suite that other business entities can use. It has features like instant messaging, email, and so forth. It also has security features, like encrypting messages sent within the network so no one outside the company can read them.

You're selling this platform using a SaaS model. You're presenting the concept, and you're telling companies about it, but words can only help so much. You can tell them what features it has, or you might do a PowerPoint presentation, but that's probably pretty boring.

If you create some 2D animations that you can show the company's decision-makers, they'll likely have much more interest. Rather than describing what your software platform does or detailing each point with a bulleted list, you can show them some animated characters using the platform.

Humans like visual stimulation. If you can use 2D animation during a presentation, you make it more likely that a potential client will get on board with what you are selling.

You can probably think about other ways your business might use 2D animation. If you're creative with it, you can often gain some valuable market share that you couldn't capture otherwise.

You might consider commissioning a company that creates 2D animation. Once you have it, you can make it and your brand synonymous.

Micah Soto

Update 14 March 2023