Build high quality sites to improve search results

In recent months, Google has paid special attention to the issue of helping people find high quality results pages . The Panda algorithm change has helped improve the ranking of high quality websites, so users don't have to worry about everything they have found. However, for sites that have been affected by Panda, we would like to provide more guidance on how Google searches for high quality sites.

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Earlier this year, the company launched a Panda change for English search worldwide. Now Google continues this effort by implementing search algorithm improvements in different languages. Google's scientific review data shows that this change has improved the search quality across the board and the user response to Panda is very positive.

For most languages, this change affects 6-9% of queries to a degree that users can see. This is clearly lower than the early implementation of Panda when it affected almost 12% of English queries. Google has implemented this change for all languages, except Chinese, Japanese and Korean - languages ​​that continue to improve testing.

In fact, since the launch of Panda, Google has released dozens of modifications to the ranking algorithm along with a number of pages claiming a change in their Panda rankings. Search is a complicated art. So, instead of just focusing on editing some algorithms, Google often recommends that people focus on providing users the best possible experience.

Google's advice for newspaper sites is to continue to provide the best possible user experience on your site, and not to focus too much on the current ranking position on Google. Some newspaper sites have been attached to the Panda algorithm change, but Panda is just one of the 500 search improvements that Google wants to deploy this year.

What does a high quality page include?

Quality page algorithms are used to help people search for high quality pages by reducing the ranking of poor quality content. Panda's recent change has overcome the difficult tasks of web site quality assessment algorithms.

Here are some user questions that can be used to assess the quality of a page or article. They are the kind of questions that Panda developers have asked themselves when building algorithms that are related to evaluating page quality.

Of course, we won't disclose the official ranking signals used in the algorithms, but if you want to understand a little bit of Google's thinking, the questions below will provide some guidance on The way Google has considered the issue:

1. Do you trust the information presented in this article?
2. Is the article written by an expert or a very knowledgeable person or just a person with shallow knowledge?
3. Does the site have identical, overlapping or redundant articles on the same topic or topic that are equivalent to keywords?
4. Do you feel comfortable providing your credit card information for this site?
5. Is this article a typo, style or lack of practicality?
6. Topics are given to meet the needs, interests of readers or this page provides content by guessing what can rank highest in search engines?
7. Does this article provide original content or information, original reports, original research, or original analysis?
8. Does this page provide a sustainable value when compared to other pages in search results?
9. How many quality managers are finished with the content?
10. Is this article about both sides of a story?
11. Does the site have been recognized for its topic?
12. Will the content have been mass-produced or created by a lot of people, or transmitted through many pages, so that special pages don't get much attention and attention?
13. Is the article carefully edited, or is it just a written, hasty, negligent article?
14. For a health-related query, do you believe the information provided by this page?
15. Can you identify this site as a grounded source when its name is mentioned?
16. Does this article provide a comprehensive or complete description of a topic?
17. Does this article contain insightful or interesting information beyond the obvious?
18. Is this the type of page you want to bookmark, share with friends or was recommended to access?
19. Does this article have a certain amount of advertising that distracts or interferes with the main content?
20. Would you like to see this article appear in a printed newspaper, encyclopedia or book?
21. Is this article short, impractical or lack of useful information?
22. These pages were created with attention to detail compared to the lack of attention to detail?
23. Users complain when they see pages from this site?

Writing an algorithm to evaluate a site or site is a difficult task, but we hope these questions will provide some insights on how Google tried to write algorithms to distinguish sites. High quality compared to low quality sites.

What can you do?

We have received a lot of suggestions that want more instructions to improve ranking on Google, especially when users think they have been affected by Panda updates. You should keep the above questions in mind whenever you focus on developing high quality content, instead of trying to maximize any of Google's algorithms.

Another small guide is that low quality content that is part of a website may also affect the overall ranking of the site. Therefore, eliminating low quality pages, deleting or improving the content of some pages to more useful pages, or removing low-quality pages to a new domain can help your content rankings be higher. .

Google is continuing to work on repeat algorithms to help webmasters run high-quality sites that can receive more traffic from searches. Keep improving your site, instead of focusing on adjusting certain algorithms. We recommend that you ask yourself the same questions as in the face of problems. This way, your site may still have a good place for ranking for a long time.