6. Security issues must win information problems
When operating a social network, a company needs to find the right balance between security and providing information to users. Rich information will attract users, companies like Facebook, MySpace and now Google wants users to share as much information as possible. But besides measuring, asking users to share information they feel uncomfortable to share is not a smart idea. Facbook has been working hard to find the best balance in this area, and Google should do the same.
7. Bring more options for users
Facebook can find the right balance between the availability of information and the security of information by giving users more control over the protection of their personal information than What social networking period is on the market. After some criticism, Facebook has come up with a very effective security control policy. Users can decide how much information they want to share and with whom. Google has done a pretty good job of making choices for users with Buzz, but compared to Facebook, perhaps this giant searcher still has to consider to expand more.
8. Honesty is important
The last thing that Google should do is make yourself 'lost' in controlling security policies. Web users will not value companies that make promises but don't keep them. Google should keep that in mind. So far, Google has done quite well in security control and the company has also been quite honest in the process. But sometimes, network companies often promise but do nothing to fulfill that promise. Google should not be one of them. Honestly tell what the company will do and not do to protect users, that's the most important thing.
9. 'Don't be a devil'
When Google first launched the slogan ' Don't be a devil ', it only meant a way to ridicule the police. But now, this slogan is very meaningful to users. Because users know that Google should not be ' evil '. They expect the company to take the right steps. Admittedly, this is impossible. Google cannot ignore user expectations. The company should focus its efforts to prove to the world that in the past, the company may have made mistakes, but it is trying to 'not become a devil'. And if the company has such actions, it will surely gain the trust of its users.
10. Think before you act
Google's security issues in the past few years seem to indicate that the company didn't think before launching a product. Google should know that users need more effective security policies. It seems that Google wants to develop Buzz, not to stop and evaluate what to do to attract more customers and then continue to launch the product. Buzz was released before it was completed and it was met with a lot of criticism. Thinking before acting, it may not be pleasant, but it will be a good step for Google.