What makes Vertu phones the most expensive brand in the world?

As with other luxury goods, the phone also has brands that are listed on this top.

Are you thinking I'm talking about iPhones or other phones? No way, because these firms in the modern times it has become so popular with everyone, it is therefore impossible to enter the top of luxury goods anymore. The phone company that I want to talk about here is Vertu, the phones cost up to thousands of dollars and only for the upper class who can afford it.

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On the market today there are extremely famous brands, but just mention it you already know what it specializes in. As Gucci is a famous fashion company, Rolls-Royce is the world of cars, the Rolex of the watch world and the superhero world of Batman / Iron Man / Black Panther and of course Vertu is the phone carrier. also extremely branded.

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Although the phones are manipulated wonders, attached with precious stones and costing up to thousands of dollars, they also had a time of 'losing' in the market. Vertu started operation in 1998, originally a part of the world-famous Nokia phone company, and of course Vertu's phones will be based on the technology of a giant's phone. time.

Later, Nokia resold Vertu to EQT private joint stock company. By 2015, Vertu returned to China 's Godin Holdings. The fate of this phone company has encountered numerous difficulties when it has to sell phones with outdated technology. And then over time, the technology developed, they chose for themselves a new platform, which is Android to start attacking again in the phone market. In early 2013 they launched Vertu Ti running Android platform, to show the market that they have not gone anywhere.

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Until now, this 2017 Vertu officially announced that it will close its production plant, stopping all production operations from today.

Today when in the market, a series of flagship products are born every month, besides the famous phone lines of firms (such as samsung, Apple) or to the phones of companies Smaller Chinese (Xiaomi, OPPO), but these Vertu are different, unlike the brothers who are also phones.

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In the 1990s when the money was still valid, and the word 'luxury' was a word no one used, at this time the designers of the phone company asked the question, 'If money is not coming back. Well, what can they do? ' This is a very daring question at the time, and maybe no one dared to think such a question.

Precious stones, expensive durable materials, and even a screen entirely made of sapphire are super durable materials, which are superior to scratch and impact resistance compared to toughened glass that makes them a expensive items that only rich people can own them.

Many people think Vertu's screen is just a luxurious mirror screen, but in reality it is not. This sapphire screen is made from the world's second hardest material, just behind diamonds. This sapphire material is not natural, it is made according to its own technology.

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To make this sapphire material they used something called a "sapphire seed", the size and shape of a heavy fruit used to play hockey. The manufacturing process also requires a clean environment as well as a constant supply of electricity and water to regulate the temperature of molten aluminum oxide used to form large sapphire crystals.

After that, this mass of material will be processed through a cooling system within 2 weeks, so that they can turn into crystal form. The end result is a large sapphire block, which will be cut into pieces to serve different purposes such as making LED lights, making the airplane window or what we are looking for, the phone screen.

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The sapphire block is used to make a telephone screen that is fired with high-energy protons (particles carrying a positive charge in the nucleus of hydrogen atoms), forming a layer of protons beneath the aforementioned sapphire block. After that, the whole block will be 'cooked' to separate the thin sapphire layer, which is separated by the proton layer itself created through the process.

Time to produce this material is not short, it can last up to several months, because it has to go through a lot of complicated steps such as skillful cutting, polishing to a level that can be used as a screen. Through many complicated steps, it will be obtained with a high-grade sapphire anti-scratch surface and 5 times harder than the normal phone glass. Thus, it can be seen, to get the screen that is worth it, how hard they have been, thereby able to explain why the Vertu phones have such a price in heaven.

In addition to the glass, this phone is also made from hard titanium. This material acts as an armor to protect delicate elements and a super-hard screen that is scratch-resistant inside. This titanium material is used in jet engines, the material itself is twice as tough as titanium.

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Although made from such good materials, but most of the "gods" are not interested in what superhard materials are, the only thing they care about is luxury design and branding. Vertu. It is the preference of this model of consumers, which over the years Vertu has not intended to change its design.

Owning a luxury Vertu is like buying a luxurious glossy watch or a car exclusively for you. In a market full of expensive phones today, having a solid foothold is probably not a simple thing, but Vertu still finds itself a strong foothold. An extremely sturdy phone, attached with gemstones here and there, crafted by handcrafted by top workers is no different from luxurious high-class items.

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