Sony will update the top smartphone after 6 months

This information is made official by Sony's mobile branch leader. With the 6-month upgrade cycle, Sony's smartphones can compete better with rivals.

Speaking to K-Tai.Impress of Japan, creative director, product planning and head of Sony Mobile 's interface team - Yoshiro Kurozumi explained why Xperia Z2 was released so soon. Previously, Xperia Z released in January 2013 and Xperia Z1 in September of the same year.

Sony will update the top smartphone after 6 months Picture 1
Xperia Z2 (right) launches after Xperia Z1 for only 5 months

According to him, to maintain the top position of the product, the company must upgrade that product more quickly to compete with rivals.Kurozumi thinks this is a more suitable strategy in the mobile industry compared to the once-a-year new generation launch of almost all other phone carriers. Accompanied by this statement is the confirmation that Xperia Z2 will only hold the top position in Sony's product portfolio within 6 months.

In terms of design, he said Sony did not want to rely on a single design language. This means that in the near future the company may not apply OmniBalance design language, which has appeared on many Xperia smartphones, including Xperia Z, Xperia Z1, Xperia Z1 Compact / Ultra and Xperia Z2 .

Based on Kurozumi 's share, we can expect Sony to launch its highest-end smartphone around the third or fourth quarter of this year with a completely new design. Meanwhile, Sony also needs to update the software for Xperia Z and Xperia Z1, which has not been updated to Android 4.4 KitKat version.