Learn Alexa - website ranking tool

Alexa (www.alexa.com) is a search engine, but it is well-known for its ranking of websites in the world. In the search box for the content of this website, if you type in a specific address, the search results will return information such as images, website rankings, pages with links to that website. Conversely, if you type in the search box for a keyword, the results returned are quite similar to other search engines.

What is Alexa?

Alexa will show you how popular your site is. This site provides data analysis of websites you check in the past three months. For 15 years, Alex has been analyzing data from websites around the world. Amazon acquired Alexa in 1999.

Why should Alexa be used?

Alexa helps you evaluate the website effectively, see if the goals you set for the website can be implemented or not. In addition to evaluating your site, Alexa also allows you to evaluate your opponent's website. Many people believe that the behavior of viewing other websites' scores is snooping, but not so, there are many reasons to check scores of other websites.

For example, if you intend to collaborate with other websites, you need to make sure their site is a quality site. In addition, some people make trade links, so they need to make sure the site they link to is good Alexa site because this will improve your SEO.

1. 8 ways to do SEO to increase website traffic

How to use Alexa

When visiting Alexa.com, you will see many different features.

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1. Click Competitive Intelligence Tools.
2. Click Website Traffic Statistics.
3. Enter your website name.

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Here you will find different metrics to help you evaluate your site.

Alexa information provided

Line up in the world

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Alexa is important for webmasters, because its data speaks to the success of the site. If your Alexa rank is 850,000, that means that in all millions of websites in the world there are 849,000 more popular websites than your website. To get things under 100,000, you need more effort.

The image above is the ranking of TipsMake.com ranked 9,820 in the world and 59 in the country.

Location of readers

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If you scroll down, you'll be able to see the percentage of visitors sorted by country with the most readers on your page. You can even view the world map to know the location of these countries.

Maybe many people will wonder what this information is important. If you know that your readers come from the same country as you, you will tend to write articles that use your country's words and idioms because you know your readers can understand them all.

On the other hand, if you see most readers coming from other countries, you can use words that are easier to understand. Alexa helps you make informed decisions by providing valuable information to you. Your reading location also tells you their time zone. You won't wonder why not many people see or respond to your latest post knowing that it's time they are falling asleep.

Roll down, you will see information about Bounce Rate, Daily Page Views and Daily Time on Site.

Bounce Rate : This metric tells you the percentage of people leaving your site.

Daily Page Views : The higher the number, the better. Back links to old posts will help keep readers on your page longer by letting them see more articles with each visit to your site.

Daily Time on Site : This number is as high as possible. Visitors who spend a lot of time on your site are a sign that your site is highly appreciated.

By scrolling deeper, you'll see data related to the search engine.

Top keywords from search engines

You will see keywords that bring the most traffic to your site. Write down these keywords to plan your focus on it. Articles about these keywords are helping you get noticed online.

Which website was accessed immediately by people before this site?

Alexa shows you the top 5 websites that send traffic to you and the percentage of traffic you get from each affiliate link. This is valuable information and the number never lies. You will know if the method of promoting your website is effective.

Scroll down again, you will see websites that are the same as your website to know your competitors. Alexa also lets you know the Alexa scores of these sites.

Gender and education level of readers

If the advertiser likes your Alexa score, they can suggest placing ads on your site. If their ad is focused on a specific gender, they will want to know the percentage of the gender of visitors to the site.

Web browsing location

This data provides you with information about where readers access from such as at home, school or agency.

Advantages and disadvantages of Alexa

These are the advantages of using Alexa:

1. You can learn about the success of your website as well as your competitors.
2. You can learn about your readers and competitors' readers.
3. You can find out which keywords bring you traffic from search engines and which keywords bring traffic to your competitors.
4. Advertisers may ask you to advertise their products or services if you have an attractive Alexa score. If the advertiser is considering offering you a financial proposal, they will visit Alexa.com to plug in your website URL.
5. The tools are available as a utility, a plugin and a browser extension.
6. Premium accounts are available if you want more detailed information about your site.

Disadvantages when using Alexa:

Some people emphasize that Alexa scores are not as influential as before. For example, the Alexa browser extension detects traffic, but no one uses this extension, is the traffic still accurate? Although the accuracy of Alexa scores may vary depending on whether you use the Alexa browser extension, but Alexa is extremely valuable for bloggers or any website creator.

These data promote the improvement and goal of your website. When the numbers turn green, your confidence will skyrocket. Knowing the top five keywords that bring visitors to your site helps you focus on them more.

In addition, when an advertiser intends to advertise on your site, learn to learn about your audience information and these numbers can be found on Alexa. In addition to understanding the audience, traffic, SEO, you can find out about your competitors and Alexa provides this information completely free.

I wish you all success!

See more:

1. What are the website traffic monitoring tools you already know?
2. 20 tips and tricks for mastering Google Analytics data (Part 1)
3. 5 SEO tools to help improve web traffic