iPhone is in decline and this is the solution Apple needs to do now

However, things are no longer as expected by Apple due to the success of smartphone manufacturers from China as well as regulations imposed by the country's government. Specifically, although global smartphone sales increased by 8% in the first quarter of 2024, iPhone sales decreased by 10%. Meanwhile, the ban imposed by China on foreign brands also contributed to the decline in iPhone sales.

iPhone sales are declining, causing Apple to "stand still".

Now, a Bloomberg report says that the problem behind Apple's decline in sales is actually the company's devices themselves as existing users don't want to use new devices and Apple needs more people to join. Join the company ecosystem. In short, the company isn't providing enough incentive for consumers to upgrade to new devices.

Apparently Apple understands that, so the company is making a lot of changes in its business strategy. Recently, CEO Tim Cook's visit to Vietnam is also seen as a way for the company to promote product sales. No one knows the full purpose of the trip, but there are expectations that Apple will open an Apple Store in Vietnam, helping people access products distributed from Apple itself and its staff. Really professional support.

Everyone needs a 'better iPhone SE'

The iPhone lineup receives small improvements every year, leading many users to believe that upgrading isn't really worth it. The company's solution to this problem is to introduce new product lines. Apple recently introduced Vision Pro, but due to its high price and the very long time it took for people to adapt, it's unlikely to significantly increase sales, at least in the short term.

iPhone SE 4 will be a lifeline solution for Apple to boost iPhone sales again.

The best thing Apple can do right now is introduce a cheap iPhone. Although the company has tried to introduce the phone at half the price of the standard iPhone, the design of the iPhone SE is now quite outdated. While other phone manufacturers introduced powerful cameras with large screens in the 10 million VND price range, Apple chose to provide a unique camera module for the iPhone SE.

With Apple possibly slightly behind its competitors in terms of AI power, the company needs an iPhone SE to help revive sales. Of course, they could also aim to further improve the iPhone 16 series, especially since the company is working on a large language model to bring AI right into the iPhone. This means users' data won't be sent to the cloud as it will all be stored on their device, which is great for Apple in terms of maintaining privacy.

Jessica Tanner

Update 23 April 2024