Facebook proposes to pay users to share personal information

Facebook has suffered countless criticisms earlier this year with plans to pay users between the ages of 13 and 35 to be allowed to install a 'Facebook Research' VPN on their mobile devices to collect necessary information. Reportedly, many users have been paid up to $ 20 a month after accepting participation in the plan.

After receiving a lot of "stone tiles" from those who have the idea of ​​protecting personal privacy, Facebook has publicly spoken out to protect its plans. However, in the end, this project was forced to terminate but could not yet yield significant results.

And now, Facebook is back with another plan that basically contains the same idea. Specifically, CEO Mark Zuckerberg and colleagues recently introduced a new application called Study, and will be used exclusively for studying the behavior and tastes of users on this social networking site. . In return, users who decide to participate in this application will be paid for each information as well as the data they share.

Facebook proposes to pay users to share personal information Picture 1

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Project Study from Facebook

In an official blog post on June 11, 2019, Facebook Product Manager Sagee Ben-Zedeff said: 'Earlier this year, we announced that Facebook will shift its focus to chapters. Market research is based on user-supplied data and bonus systems. That means that all those who share data for Facebook will receive a certain amount of money. Today we will realize this plan by launching a new market research application called Study from Facebook (called Study) for short.

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Facebook proposes to pay users to share personal information Picture 2 Project Study from Facebook

Besides, Mr. Sagee Ben-Zedeff also explained that Facebook has carefully studied the needs and wants of users when they sign up to participate in market research plans on social networks. This, since then, the company has changed and introduced new forms of cooperation, while building Study applications to better match the expectations from users.

There is one element that Facebook specifically emphasizes at the launch of this new plan, which is ensuring transparency in data collection and processing. Next is to ensure fairness for all participants, and finally, keep the information they provide always safe and secure.

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How to register and participate

Facebook's blog post explained that advertising will be run to encourage people to participate in this market study program Study from Facebook. Those who click on the ad will find the option to sign up for the program. If eligible to join the program, users will be invited to download the application. You can download the Study app from Facebook itself in Google Play Store and then sign up for an account. During the account registration process, you will be able to see descriptive information about how this application works as well as information that you will share with Facebook. This will help you get a better overview of Facebook's data collection program, thereby specifying whether you really want to join.

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In addition, Facebook will also notify users on the Study from Facebook official website as well as through the description in the Play Store about the types of information, which data will be collected and how they are How to use this amount of data, for the purpose. As mentioned, the above information will be specifically informed by Facebook to the participants before they actually start providing market research information to Facebook through this Study application.

Participants who contribute their personal data to the research program will receive a certain bonus. On the other hand, they can also stop participating in Study from Facebook at any time by uninstalling the Study application and informing the provider about their intention to stop participating.

At the present time, in the first phase of the plan, the Study application is only available to users in the United States and India. Facebook will evaluate the effectiveness of the program and then decide whether to expand to other countries as well. Users 18 and older in the United States and India will be eligible to participate in the program and can register now if they wish.

For the tasks related to the logistics management of this market research program, Facebook needed the help of longtime partner Applause. Applause has cooperated with many other technology corporations in the world and is very experienced in managing similar types of market research data. They will be responsible for managing the registration process, bonuses for participants, and customer support services.

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How is the data collected?

Through the official blog post, Facebook promises that they will only collect the minimum amount of information needed to help build more complete products. The company reassured users that they were responsible for keeping the information safe and secure for those who provided it.

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Under the plan, Facebook will often remind participants that they are part of the research program. Thus, users will always be fully informed about their activities in this program, and will also have more options for users to review the information they will share with Facebook. The information collected and analyzed as part of the research program includes data related to applications installed on the user's device, the amount of time they use the application, the activity. application dynamics (may include information about features used by participants regularly), plus other details related to the country, device and type of network used by participants.

Facebook assures participants that they will not collect personal IDs, passwords or any other content other than authorized content, including messages, photos and videos.

Another important piece of information is that Facebook will sell the collected information as part of the research program to third parties or use it to target ads, as well as this information. will not be added to the Facebook account of the participant.

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However, in the process of analyzing data from the Study application, Facebook will refer to all other information that the company can obtain regarding participants, such as age, gender and how to They know how to use Facebook products. This, according to Facebook, will help the company learn more about how participants use different services.

According to the conclusion of Product Manager Sagee Ben-Zedeff, the approach to market research responsibly plays a very important role in the direction of Facebook's development towards absolute respect of customers' privacy. . 'The transparency and the need to handle user information in a responsible manner has prompted us to build the Study from Facebook project. We plan to implement a similar approach in the future with other market research projects, to help us better understand how people use different products and services, thereby bringing products Better products to our customers'.