Does storing on 'cloud' become a new technology bubble?

Cloud hosting companies are attracting more capital from investors to prepare for a new competition.

According to the NewYork newspaper, the new cloud storage service Dropbox called for investors to support an additional $ 250 million, raising the market value of this 5-year-old computing service 8 billion USD. Earlier in October 2011, the startup also earned $ 250 million in market capital, bringing the company's estimated value to $ 4 billion. Although what Dropbox has achieved is not small, they still embrace the ambition to increase profits in new markets.

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Although what they do is not small, but Dropbox still embraces the ambition to expand new markets

To do this, they determine the key to success in the computing storage market is the approval of the business community and Dropbox is always looking for ways to renew itself when launching new products. to serve 4 million businesses currently using the service.

Other cloud storage service providers also tend to focus on the business sector. Typically, Hightail (formerly YouSendIt) once focused on providing services to individuals who earned $ 34 million when it came to the enterprise market. Not only that, Egnyte also turned to small and medium enterprises along with large corporations and also achieved some certain successes.

However, analysts have questioned whether the cloud market has enough room for all service providers? According to Bipul Sinha , partner of Lightspeed Venture Partners, said: ' There is clearly an overly optimistic attitude in this area. There may be only one company able to dominate the whole market . '

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'There may be only one company capable of dominating the whole market'

With more than 200 million regular users, Dropbox already has a large number of loyal customers and many of them recommend it to others. With a unique style of work, Dropbox is like a ' Trojan horse ' when it enters the business sector, giving them hope for a better security and control solution for their applications. use. But that is not entirely effective for large businesses that have strict security requirements. " I think corporations like GE (General Motors) will not use Dropbox because of their security requirements," said Ray Wang, founder and analyst at Constellation Research . '

Like other cloud computing segments, cloud storage services will likely continue to grow even more in the near future. However, we have to wait until one of these companies is on the stock exchange, so we can know their true market value because of the value of private companies, compared to joint stock companies. still only accounts for a very small part.

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Computer hosting companies can grow even more in the near future

That means that $ 8 billion of Dropbox's current value has yet to create a focal point for the cloud storage market. Instead, the prerequisite to determine the position of this service sector is security, enterprise penetration and the strong reception of the common market. No matter who is leading in this market, other companies will be 'followed' by not only customers but also long-term profits.