Google Core Algorithm March 2024: Reduce unhelpful content by up to 40%.

Overall, this new March 2024 core algorithm update continues the direction of the previous useful content algorithm update, directly targeting websites with low-quality and intentionally manipulated content Search Results.

Accordingly, Google has just announced an important core update to its search algorithms and policies to address issues surrounding spam and low-quality content on the search engine.

Google's March 2024 core algorithm update will focus on improving the quality of search results and reducing other spam content.

Below are details of what Marketers need to know updated by TipsMake.

Google's March 2024 core algorithm update will improve search rankings.

One of the main focuses of Google's March 2024 Core Update is to enhance the Google search engine's search ranking system.

'We're making algorithmic improvements to our core ranking system to ensure we're showing useful information,' said Elizabeth Tucker, Director of Search Products at Google. on the web and reduce non-original content (copy content) in search results'.

A refined Google search ranking system will better understand whether sites contain useful content, have a good user experience, or appear to be created primarily for search engines. but not for humans.

According to Google, the new update, along with previous efforts, can reduce low-quality and non-original content in search results by up to 40%.

Google states:

'We believe these updates will reduce the amount of low-quality content on search engines and send more traffic to useful and high-quality sites. Based on our review, we expect that the combination of this update and our previous efforts will together reduce unoriginal, low-quality content in search results by up to 40%. sword.'

Google's algorithm also updates its new spam content policy.

In addition to rankings and search quality adjustments, Google is also updating the platform's spam policy to remove 'lowest quality' content from search results pages.

Google states:

'We will take harsh action against fraudulent practices. While our ranking system can prevent many types of low-quality content from search results pages, these new updates allow us to take more targeted actions in accordance with our spam policies. me.'

Google will address content abuse at scale.

Google is strengthening its policy against using elements or automation tools to create low-quality or unoriginal content at scale to manipulate search rankings.

Google's new updated policy will focus on abusive practices in producing content at scale to boost search rankings, regardless of whether they involve automation, humans, or a combination of both.

Google states:

'This will allow us to take specific actions on many types of content of little or no value created at scale, such as sites that appear to have answers to questions. answer for relevant search keywords but the truth is that it does not provide useful content.'

Abuse of site reputation.

Google is also addressing issues of website reputation abuse, where trustworthy websites host low-quality, third-party content to take advantage of pre-existing reputations.

Google provides the following example of so-called website reputation abuse:

'For example, a third party may publish payday loan reviews on a trusted educational website to gain ranking benefits from the site. Ranking content so highly on search engines can confuse or mislead visitors, who may have very different expectations of the content on a given website.'

Now, Google will consider such content as spam if it is created primarily for ranking purposes and without close supervision by the website owner (the website used to host the website's content). 3rd part).

Abuse of expired domain names.

Google's updated spam policy will target expired domain abuse, where expired domains are purchased and reused to boost search rankings for low-quality content. This practice can mislead users into thinking that the new content is part of the old site and that it is trustworthy, when the truth may be different.

Google's March 2024 core update is now starting to roll out and as usual will take at least a few weeks to complete.

Micah Soto

Update 20 March 2024