Types of ads in Google AdManager

Google Ad Manager is Google's comprehensive advertising platform for publishers, advertisers, and other media. It provides a suite of tools and services to manage, deliver, optimize and monetize digital advertising campaigns across different platforms, including web, mobile apps, video and online channels. other.

Some key aspects and functions of Google Ad Manager:

1. Ad Serving : Primarily known for its ad serving capabilities. It allows publishers to efficiently deliver ads to digital properties, ensuring they are in front of the right audience at the right time.
2. Manage inventory : Publishers can manage ad space, including quantity and placement, in Google Ad Manager. This helps them optimize inventory, set pricing rules, and control the types of ads that appear on their products.
3. Ad management : Allows publishers to schedule, target, and deliver ads by campaign. It supports many different formats, including screen, video, etc.
4. Target audiences : Ad Manager offers advanced audience targeting capabilities. Publishers and advertisers can target audiences by demographics, interests, behavior and geography to ensure they advertise to the most relevant audiences.
5. Programmatic advertising : Supports programmatic advertising, allowing publishers to automatically buy and sell inventory through real-time bidding and direct programmatic trading.

Ad types in Google Ad Manager

Display Ads

A type of advertising often used for online advertising. They are visual ads, which can be created from still images, animations or rich media. They are designed to appear on web, mobile apps and other digital platforms. Display Ads are usually in JPEG, PNG, GIF or HTML5 format.

Display Ads are suitable for advertising products and services and building brand image.

Video Ads

This is an advertising type designed for product advertising using videos on the web, mobile app and TV. Video ads are divided into 2 types:

1. In-stream Video Ads: Ads appear before, during or after the main video content on the web or app.
2. Out-stream Video Ads: Ads that appear in non-video content such as articles or between paragraphs of text. They play automatically while in the viewer and can be less disruptive than in-stream ads.

Native Ads

These ads are designed to blend seamlessly into the content on the web or app they use. They are classified into 4 types:

1. In-Feed Ads appear in content feeds such as in article or product listings.
2. In-Articles Ads integrate seamlessly within articles or other content, often matching font and text design.
3. Promoted Listings are often used in e-commerce. They are advertisements for products or items listed in the marketplace.
4. App Install Ads can advertise other apps and appear within mobile apps.

Audio Ads

Advertising with sound, not images, is especially suitable for brands that want to increase the popularity of the podcast and audio streaming platforms they are developing.

1. Dynamic Creative is an advanced advertising feature that enables the creation and delivery of highly personalized and targeted content to audiences. This form of advertising often results in higher clicks.
2. Custom Creatives refers to an advertisement that is specifically designed and developed to meet a special goal that does not follow normal standards.
3. Ad Exchange Creatives is designed to facilitate programmatic advertising transactions, providing advertisers access to premium inventory and the ability to bid on ad impressions in real-time auctions.

Above are the things you need to know about advertising in Google AdManager. Hope the article is useful to you.

Kareem Winters

Update 30 October 2023