The amount of applications downloaded during Christmas 2013 and the regular days of December fell sharply compared to before.
The sharp drop in download applications also has a serious impact on the smartphone industry because the growth of high-end smartphone market share depends largely on the markets in which Christmas has a big impact. America, England, Germany, France, Italy . Meanwhile, the lower-end smart phones dominate markets like Malaysia, Indonesia, Philippines, India . Christmas places is considered an important holiday.
Flurry's statistics also show that consumer behavior can change faster than predictions. No one in the application industry may think that the growth of downloaded applications drops to only 11%. Most predictions suggest that this decline is only between 20% and 30%. If you want to be more successful in 2014, application developers will have to focus more on user grouping, to create applications that meet their usage needs. Moreover, developers must regularly refresh, innovate mobile user experience for users even more.