YouTube will free the entire original content and delete all annotations on the video from 2019
If a user subscribes to a Premium subscription for $ 12 a month from YouTube, they can watch the video without advertising, watching offline and watching original YouTube Originals content produced by YouTube.
However, from 2019, YouTube will provide its original content for free to all global users, but with ads like other videos. Because so far, YouTube has invested too little in the original content so it has not attracted the attention of users. According to the Hollywood Reporter, YouTube's few hundred million dollars of original content investment is too small compared to Netflix and Amazon's several billion dollars.
YouTube hopes to provide free original content for all users to create a new generation of YouTube creators and viewers.
Along with allowing users to view original content for free, YouTube also announced that it would completely remove all annotations on the video from January 15, 2019.
In fact, the annotation editing feature on YouTube has been stopped since May 5/2017, it is not possible to create new comments on the video but the old comments are still displayed.
For many people, these annotations are not only useful but also annoying when watching videos. But completely removing comments will also cause some problems like annotation for the error link, the wrong details in the video will also disappear.
YouTube also added 2 new features for the creators to use instead of captions, which are End screens and Cards. Both of these features have helped to generate 7 times higher clicks than annotations, improving the chances of interaction between viewers and videos, especially they all work on mobile devices.
- Cards: Used to direct viewers to the website, display images, titles or embed votes to receive feedback from viewers.
- End screen: Creator can use to encourage users to subscribe and advertise other videos.
See more:
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