Ways to Optimize Your Email Marketing Campaign

If you've just run an email marketing campaign, then you already know how difficult it can be to make it succeed. Emails always tend to get lost in a sea of incoming mail, especially if your customers are using email filters which many services provide now.

Luckily, there are several ways that you can work around this to capture the prospective customers' attention and convert them into paying clients. If you want to know how you can do so, check out the following tips.

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Employ a Newsletter Service

Newsletters are a major element in any email marketing campaign. If you haven't already hired an email marketing service provider, know that your email marketing campaign will be lacking. There are several newsletter services, such as AWeber, which will help you with formatting optimized and mobile-friendly emails for your customers. They'll also help you with managing your email lists as well as integrating forms and sign-ups on your website. Instead of allocating some precious time to manage your email analytics, you can hire a good newsletter service to do the heavy-lifting for you. Make sure that you're hiring a cloud service in order to free up some manpower and preserve your email data.

Personalize Your Emails

There's no denying that customers recognize email templates almost instantly, mainly because they can have a formal or an unnatural tone to them; that's why you should avoid using email templates, especially the ones found online for free. When you're collecting emails from your customers, make sure that you ask for as much information as you can, such as their names, ages, addresses, and interests, as this will affect the content of the emails you send them in the future. However, they must consent to you using this information, so you should make this decision optional. To summarize, your first step when composing emails is to use customizable fields. Later, make sure to collect the information you receive from their emails and send them content based on that data.

Email Segmentation

To increase personalization, be sure to divide your email lists into smaller groups for effective results. The marketing specialists at CirrusInsight.com recommend that you break down your email lists into smaller niche groups, depending on the data you've derived from your customer's emails, such as their interests, gender, etc. This is going to help you provide your customers with deals and updates that they will find interesting. For example, if you sell sporting products, you can segment your email list into groups based on their favorite sport (football, baseball, basketball, and so on). Thus, if you want to advertise for a specific product that will interest only baseball players, you can send these emails solely to them and avoid annoying other customers with products that they probably won't ever buy.

Use a Conversational Tone

Email templates are convenient and can be found practically anywhere on the internet. However, if they sound repetitive/ robotic, your customers will surely pick up on that, which will make them lose interest in your content quickly. Thus, it is imperative that you create your templates and use a conversational tone that readers can easily relate to. It's true that most email marketing campaigns require a more formal tone but being too formal can make your emails too strained, which will make your readers equally uncomfortable. Your emails must incite some emotion in your readers, which can only happen with a conversational or friendly tone.

Include a Strong CTA

Once an email is opened, your CTA (Call to Action) is going to take effect, which will ultimately generate leads and sales. Therefore, your CTAs must be interesting for your customers to provide you with these results. Your CTAs can either be a link that provides more information about your products or service. You might also include a link to your landing page which will generate potential leads. A CTA link has a better click-through rate than texts, so make use to use them expansively.

Use Rich Text

People often need visually attractive elements, which can be present in colors, pictures, and attractive texts. Thus, using rich text is an excellent strategy for your email campaign. Blocky paragraphs will surely look neat and uniform, but the truth is most people will skim through them until they lay their eyes on larger, smaller, bolder, or italicized text. Underlined text can also pique their interest, so make sure to use these elements as you see fit.

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With these simple steps, it will be fairly easy for you to optimize your email marketing campaigns. Be sure to use all of these strategies simultaneously to generate the best results; your conversions and click-through rates won't increase just because you've utilized one of these steps. You should also consult an email marketing agency to ensure that you're going in the right direction.

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