TikTok launches its own font with anti-copy feature

Recently, TikTok has launched an exclusive font called "TikTok Sans", replacing "Proxima Nova", the font that has been used on the platform for many years, in order to better support the demand. user creativity.

TikTok Sans typeface is designed by famous brand Grilli Type. The new typeface has larger circles and cleaner strokes, and the font size and height are also larger. "TikTok Sans" uses simple and distinct shapes for easy identification in different languages. According to TikTok, these small changes will make it easier for users to read and provide a smoother experience on the platform.

TikTok launches its own font with anti-copy feature Picture 1

In addition, "TikTok Sans" has built-in anti-copy feature to prevent the problem of account spoofing. Accordingly, TikTok's new font uses a special curve for the small "L" to distinguish it from the capital "i" and a special writing stroke for the number "0" to distinguish it from the letter "O". "flower print. This way, users will be aware of copied content on the platform.

TikTok's exclusive typography has been deployed on all devices and globally, supporting multiple languages, including Vietnamese, English, French, German, Indonesian, Italian, Portuguese, etc.

Owning your own font is not too strange for big technology companies like Apple, Google, Netflix or Instagram. For example, Apple is famous for its San Francisco font.

Micah Soto

Update 27 June 2023