Saymee and the 'colorful' journey to conquer GenZ in 2024

Building a GenZ ecosystem

Catching the trend of "gamification", the network Saymee has "played big" by launching a unique Play-to-earn application interface exclusively for Gen Z. With an eye-catching interface and an interesting task system, young users can freely "play games" to accumulate reward points, then convert points into gifts, shopping vouchers and countless other attractive gifts. This ecosystem not only brings a new telecommunications experience, but is also a "playground" connecting the dynamic and creative Gen Z community.

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Not only stopping at applying the Gamification mechanism, Saymee also pioneered the development of the entire online customer journey, bringing an "all in one" experience right on the Saymee application. From purchasing packages, topping up to participating in promotions, accumulating points to redeem gifts. all are easily done with just a few simple steps right on the application. Saymee users can comfortably have fun and receive gifts anytime, anywhere without having to go to the store.

In addition, in 2024, Saymee also launched the Umee AI chatbot - answering all questions of Gen Z. Umee AI takes care of customers 24/7 tirelessly with witty, intelligent answers typical of Gen Z. In particular, as a network for young people, Saymee constantly improves and provides products that the digital generation loves such as: Saymee Dzu Xuan game, SpaceMee game, Mysterious Ice Box - open the box to receive thousands of gifts, exchange vouchers from big brands, Saymee Xap Xinh - listen to free music anytime, anywhere, new package 'SAYOF' provides Office 365 accounts for young people to comfortably study and work in an online environment. Not only that, the features on the Saymee application are also developed more comprehensively, serving the entertainment needs of young people, including the Universe Signal feature, daily mood check, .

Journey to connect with GenZ

Saymee has always been active in connecting with Gen Z through diverse communication and sales campaigns. To welcome the New Year, GenZ Network made a surprise appearance at Landmark 81 with the first playable billboard in Vietnam. Accordingly, customers will use their phones as a remote control to 'fight' the Saymee Du Xuan game directly on the big screen for a chance to receive hundreds of valuable gifts. The campaign directly reached 3,000 people at the event and 2.5 million people online.

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Also in 2024, Saymee celebrated its 1st birthday with an EDM music night called SAYFEST. The music night featured singer MONO and a hot DJ line-up, creating an extremely passionate atmosphere for nearly 10,000 attendees. Especially with the form of exchanging tickets online by overcoming game challenges right on the application, Saymee showed a completely different approach to customers, hitting the right psychology of young people.

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At the same time, Saymee has also come closer to students across the country through campaigns directly deployed at schools such as the "Passionate Summer" campaign and the "Back to school" campaign. The campaigns have reached more than 500 schools across the country, spreading the spirit of dynamism, creativity, and daring to think and do to young people.

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And most recently, for the first time on a telecommunications network's application, an online 'battle of wits' between schools across the country called "The Road to Saymee Peak" took place. With a completely new format, the program created an exciting race, attracting 650 schools to compete.

Supporting Vietnamese creative journey

2024 marks Saymee's active participation in the Vietnamese creative journey. GenZ network has participated in a series of number 1 rated television programs, from "Anh Trai Vuon Ngan Chong Gai 2024", "Chi Dep Dap Gio 2024" as a strategic partner providing an exclusive voting platform, to "Dao Thien Duong" with attractive sponsorship activities. Saymee appeared prominently and reached tens of millions of fans of all 3 programs.

In addition, Saymee also left a strong impression at the 2-day concert "Anh Trai Vuot Ngan Chong Gai 2024" in Ho Chi Minh City and Hanoi with a series of activities to "please fans" to the fullest, from giving away concert tickets, exclusive gifts with Anh Tai's signature to the service of picking up fans at their doorstep. The appearance of Anh Tai BB Tran and Neko Le at the Saymee experience booth further "enlivened" the concert atmosphere, bringing unforgettable moments of interaction to fans.

The impression that Saymee left made the 25,000 audience members present at the concert on the 1st night shout out 'Saymee' in unison. With the strategy of "understanding" and "creativity", Saymee has been affirming its position as a pioneer network in connecting and spreading positive values ​​to the community.

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Growth spurt

With continuous efforts in improving products, services and customer-centric development, Saymee network has achieved remarkable growth in 2024.

Specifically, Saymee's 2024 revenue increased 314% compared to 2023, with new subscribers reaching 700,000. The Saymee app recorded nearly 150,000 downloads, while the official website attracted 250,000 visits per month.

Saymee has shown a spectacular breakthrough, affirming its strong appeal to young users. In the next stage of development, Saymee continues to focus on improving customer experience, while promoting technology development to bring more "understanding" and "innovative" products and services.

David Pac

Update 10 February 2025