People tend to use a phone for how long?

Have you ever wondered how long people used a mobile phone on average? A new study shows that fear - the worst 'nightmare' of mobile phone manufacturers such as Apple and Samsung is completely true, is that users are too 'lazy' to exchange new phones. .

Specifically, more than half of the 3,640 mobile phone users answered that they plan to use their current device for 3 to 5 years, then consider changing the new device. This is clearly an unhappy result for smart phone manufacturers, especially in the context of the smartphone market showing signs of slowing down and the competition situation getting worse.

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People tend to use a phone for how long? Picture 1 The "lazy" users to change phones is something that smartphone manufacturers do not want

Statistics in developed markets such as North America and Europe show that smartphone business is showing signs of saturation when almost any individual already owns at least one smartphone. In addition, people also tend to invest in a high-end phone and will use it for many years instead of buying cheap equipment.

In the past, if changing the new iPhone every time this phone model was launched was the trend in developed markets, now people often patiently ignore new services and devices and wait another year ( or more) new to higher life products. For example, in the case of iPhone X. Many respondents said that this is a too comprehensive phone that can serve their needs well for at least the next 2-3 years. Thus, except for some objective reasons such as failure, breakage or theft, this person probably will not upgrade to the new iPhone in the coming years. In fact, there are many people who are still using the iPhone 7, or even 6 - no matter how simple the product is to meet their needs.

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People tend to use a phone for how long? Picture 2 iPhone X is a comprehensive phone that can be used for 3-5 years

In many years ago, the time when smart phone market formed and achieved outstanding growth, along with strong innovations in design, style as well as technology, all users seemed to tend to upgrade machines more often. At the present time, all the above factors are gradually becoming saturated, the need to change new phones after each year is also reduced, partly because the current phones have become too strong. powerful and sometimes 'excessive' compared to the needs of most users.

'Data from our survey shows that people are becoming more aware of factors such as the actual needs, prices and basic functions of the phones. On the contrary, users seem less interested in owning the latest, greatest technology, the most powerful configuration - this may not be good news for large smartphone manufacturers when fighting. Their strategy for many years is still 'armed race' in equipping new and highly configurable technologies to entice users, 'enticing' them to upgrade to new products', Andrew Moore-Crispin , Content Manager at Ting Mobile, survey program manager said.

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Sadly for smartphone manufacturers, the average smartphone upgrade cycle is also showing signs of significant expansion. While the current average phone upgrade cycle is 2 years, 55% of the 3,640 respondents said they plan to be loyal to their current phone for the next 3 to 5 years. 47% have used the current phone for 3 years and still feel satisfied.

Of those surveyed, only 15% said they would upgrade their phones two years in advance. Perhaps now is the right time for smartphone manufacturers to map out new business strategies to deal with this situation, otherwise the situation will become more and more difficult for them.

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People tend to use a phone for how long? Picture 3 Users seem to have a tendency to become less and less interested in new technology and configuration power on smartphones

How many phones have you used? How long is the record time? And what do you think about upgrading new machines? Leave comments in the comment section below!