Drones are Changing the Real Estate Business - Here's How

This is mostly because they have introduced different possibilities to a wide variety of fields that were either unfeasible or just too expensive before, one of these fields being the real estate business. 

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At the first glance over the title of this article, one might think, what could drones possibly bring to the real estate business? 

Whether you are a real estate agent looking for alternative ways to up your game, or if you are just curious about different uses of drones, be sure to stick around because, after reading this article, you will surely understand the impact and innovation that drones provide.

The Importance of Visual Presentation

When it comes to the real estate business, marketing is the key to growing your business. Agents are coming up with many different ways in which they are trying to get people's attention to get them to spend more time looking at the property in question. The most impactful way in which this can be achieved is by optimizing your visual presentation. 

Having that in mind, it is no wonder that introducing drone photography and video has had such a huge impact since it offers such a unique, interesting perspective of the properties that the business has to offer. There are tons of different ways in which you could utilize a drone, and this review covers just about everything regarding one of the best mini drones out there. Basically, drones like this provide cinematic views of the properties that would catch any buyer's attention.

More Visual Information Helps Out Your Buyers

This innovative visual presentation greatly enhances the buying and selling process by providing more visual information at a pretty reasonable cost. All of this has resulted in buyers having the opportunity to experience the properties in a new way, hence setting new standards on how real estate businesses should operate.

Aerial Videos and Photography - What Has Changed?

Aerial photography itself isn't a new concept, but it was something that has just recently started branching out to commercial purposes. Before the drone technology became accessible, aerial photos of properties that agents listed were pretty much limited to two options. 

The first one being low res satellite images similar to those found on Google Earth, which, you must admit, aren't all that descriptive or visually appealing. The other option available was to hire a helicopter for an aerial photography session, which results in great photos but is extremely expensive.

Having this put into perspective explains why drones made such an impact - they have unlocked what was otherwise inaccessible or just too expensive. Before drones, real estate businesses might have used a helicopter for million-dollar homes, but now, the options are almost limitless.

Setting the New Standards

Drone technology has brought quite a buzz to the listing - they are new, trendy, and having one is starting to differentiate real estate businesses. Nowadays, when the real estate market is so crowded, it is more important than ever to be on the lookout for new trends, and drones are the main thing right now. 

That being said, because this technology still hasn't become entirely mainstream, having a drone isn't a necessity, but in a couple of years, it just might be - much like professionally shot listing photos is something that can't be overlooked.

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Large Properties Can Be Seen As Never Before

Drone photography really shines when it comes to large, unique properties. Photographing properties like this from the ground doesn't do them justice. Not only they can't be fully captured, but the potential buyer can easily get a false perspective of the property since they can't experience the layout without aerial photography. 

Using a drone allows agents to capture all the selling points in one frame, and videos offer an immersive tour of the whole property. This is especially important if the property is surrounded by vast land or if it has something like stables or additional buildings on the land.

Aerial photography and videos have brought a new, fresh perspective to the already established set of rules when it comes to presenting different real estates, shifting the way agents operate and what they should focus on completely. And the thing is - there are a lot more changes to come. 

As drone technology progresses, remote indoor tours are possibly going to be introduced, but until then - be sure to utilize what we have now because it sure is a lot of great opportunities.

Isabella Humphrey

Update 24 September 2020