How Real Estate Agents Can Benefit From CRM

While others think of CRM as a business philosophy, others view it as a process that merges software and strategies to convert leads into long term clients.

Why do real estate agents need CRM?

CRM is beneficial to all businesses, both new and existing ones. The following are sure ways on how your real estate business will benefit.

To cultivate discipline

Have you heard of the term "Daily Five"? Well, it is a process that needs to be incorporated into your daily routine as a real estate agent if you want to manage your client successfully. With this method, you have to embrace the discipline to call five individuals every day. While at it, you must ensure to have a five minutes call five days every week.

A well-designed database for CRM comes in handy. Before you start seeing it as a mission impossible, it is best to consider that it might win you, 25 new clients weekly and around 1,250calls by the end of the year.

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Assuming that you manage to bring 5% of the clients on board, you will have 62 loyal supporters in your team, amounting to 62 transactions every year.

It allows for digital marketing automation

With CRM, real estate businesses can easily automate their digital marketing. In the recent past, real estate agents could send clients postcards. Thanks to CRM, those dark times are over and gone.  Today all there is to do in generating leads online, after which you now send them automated emails.

For instance, real estate agents offer valuable information such as customized market reports to have customer leads on their landing pages. As if that's not enough, they also send their clients newsletters via the email addresses in their CRM databases.

With automation, real estate agents can get a little personal with their clients by sending them emails on special occasions like birthdays, anniversaries, and many more. Such automation is achieved by programming your database to send such messages.

It develops relationships

Like a plant, relationships have to be watered for perfect growth. CRM for real estate agents helps take the relationship you have with potential and existing customers to a higher level. It solidifies the relationship.

CRM is more focused on the quality of your relationship with your clients. Your real estate agency's success level will solely depend on the quality of relationships you have with clients.

The best way to having a strong relationship with clients is by proving that you are dependable. No one wants to be in bed with an inconsiderate partner. Hence your client will want to feel your presence every step of the way. They will want to see a quick response to any concern they may have.

The CRM software ensures tracking and accountability, making it easy for you to keep your clients' promises. For instance, if you promise to call a client on a specified date and time, the CRM software will remind you to do it.

The CRM software keeps notes of previous conversations you may have had with clients; hence, it becomes easy to continue from where you paused.

It makes the use of social media platforms productive

Social media has always been an avenue of success for most businesses. For real estate agents, CRM enables them to make good use of social media platforms. Social media is known for fun activities, but it can significantly differ in real estate businesses. However, you have to use it correctly.

 Relationship building processes can be challenging, but CRM ensures that you can reach users on Twitter, Facebook, and Linkedln; hence, you can track their birthdays, work anniversaries, and other valuable events.

Most millennials prefer texting and being on social media to being on phone calls and emails. CRM accommodates them hence managing and cultivating excellent and long-lasting solutions with all walks of customers.

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It helps you stay competitive

Competition is inevitable. Having your real estate agent as the cream de la crème is probably the most exciting idea for you. It means you have more sales than most people in your line of business. The best part is that you can get to enjoy being on top of the game for years.

A CRM system must be number one in your list of priorities because it will make you more productive. Research shows that real estate agencies that don't use CRM eventually lag hence being at the risk of being out of the game.

It gives you a comfortable time following up

One most deadly trend for a real estate agency is failing to follow up on clients. Such indolence could take you out of business within a brief period. In case you still don't get it, most real estate agents lose potential customers because they hardly follow up on them. Following up shows that you have them in mind and that you genuinely want to strengthen your relationship.

CRM systems are the masterminds of real estate operations. It directs one on who to contact, from which social media platform, and most importantly, advice whether you should reach them on social media, phone, or email.

It makes reconnecting with clients easy

Former clients must have a strong opinion about your real estate business.  It helps cultivate a healthy and robust relationship so that even when returning clients come back, they feel right at home.

However, it would help if you kept in touch with them regularly as this will make them have you in mind for the next business.

To wrap it up

CRM makes your real estate agencyeffective by making your business campaigns more visible; hence, enhancing your success in business. Today the most successful real estate agents make CRM a priority and spend more money on it. However, you must endeavor to use it as it is designed to be used.

Kareem Winters

Update 01 December 2020