Dell 'attacked' the cheap Asian laptop market

Dell, the world's second-largest computer maker, said it will aggressively strike the Asian laptop market this year by launching a new range of low-cost models.

Steve Felice, president of Dell Asia-Pacific region, said, there will be a drastic change in its business strategy this year and the next few years: "We have built The position is quite solid in the mid-end and high-end market segments, however, the low-end and low-price products are still not properly concerned by the company.

Last year, Dell launched a number of low-cost laptops for both general and small businesses in some Asian markets. However, this year promises to have more other models of the second largest computer company in the world.

Dell 'attacked' the cheap Asian laptop market Picture 1

In 2008, Dell will bring to the Asian market more cheap laptops like Vostro 1000. Photo: Laptoping

Dell's most prominent low-cost laptops in 2007 were the Vostro 1000 and Inspiron 1420. Dell Vostro 1000 is a low-cost laptop for business and small businesses, running Red Flag Linux operating system, AMD processor. 2 GHz Sempron, currently sold in the Chinese market for 3,999 yuan (US $ 561). Meanwhile, Dell Inspiron 1420 is a laptop for general users, equipped with 1.66 GHz Intel Core 2 Duo processor, running Windows Vista Home Basic operating system and sold in China for 5,799 yuan.

Currently, the segment of cheap laptop market in emerging economies is becoming extremely attractive to major computer manufacturers. In addition to Dell, Hewlett-Packard and Acer are also scheduled to be available this year. This is considered an inevitable consequence of the success of the Asus Eee PC "super small, super light, super cheap" laptop in 2007.

Asked if Dell intends to offer a product that competes directly with the Asus Eee PC, Dell Asia-Pacific President promises only that 2008's product lines will be available. Many different prices, suitable for many customers.