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Bing brings unexpected big revenue to Yahoo

According to Bloomberg news, although Bing does not bring profits to Microsoft, the search engine brings 'money' to Yahoo.

Author: Micah Soto1 minutes read

According to Bloomberg news, although Bing does not bring profits to Microsoft, the search engine brings 'money' to Yahoo.

images 1 of Bing brings unexpected big revenue to Yahoo

Specifically, the source said that Microsoft had to pay a significant fee to Yahoo in exchange for 'Internet icons' using Bing as their search engine.

This fee accounted for 31% of Yahoo's total revenue in the past quarter, surprising analysts because earlier, Yahoo said that the amount Microsoft paid them only accounted for more than 10%.

The amount is surprising because earlier this year, the Wall Street Journal also said that Yahoo CEO Marissa Mayer was eager to pull out of the deal using Bing, because ' our revenue is in the field. The search had worse results after the deal with Microsoft, compared with Yahoo using its own web search and advertising system . '

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