Apple will charge for many AI features

 Thus, in parallel with free Apple Intelligence, users will have to pay a monthly fee to access premium features, similar to the iCloud+ service.

Bloomberg's Mark Gurman said that Apple created its own AI features to create another source of software revenue, boost business, compensate for the slowing pace of hardware upgrades, and make the company less more dependent on hardware improvements.

As expected, when users sign up for features offered by Apple's AI partners, the company will also receive a commission. Apple is also likely to begin agreements with Google and Anthroponic to provide AI services through its devices.

The company is expected to announce this service alongside iOS 18, iPadOS 18, macOS Sequoia and Apple Intelligence when it launches in the fall.

According to previous information, Apple has refused AI cooperation with Facebook's parent company Meta due to privacy concerns and is looking for partnerships for the Chinese market, where ChatGPT and AI services are not yet available. Other similar.

In recent years, Apple's pace of hardware innovation has slowed significantly, making it increasingly difficult to get regular consumers to upgrade to new models. Along with that, the current economy and inflation will make it harder for users to spend money on luxury technology products.

Therefore, it is not difficult to understand that Apple will continue to think of new "initiatives" beyond selling hardware to grow revenue.

Micah Soto

Update 03 July 2024