7 Effective Ways To Increase Etsy Traffic

Here are some of the most effective ways that can help you increase traffic on your Etsy store so that people will progressively start buying what you have to offer them.

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1. Focus on Branding

Maintaining focus on making your brand as strong as possible is the key to making sure your Etsy store gets more frequent visits from people. There are numerous shops on Etsy that may be selling similar products to your store, so securing powerful branding techniques in place can help you compete in the busy market. Put some time and effort into developing a unique logo and try using memorable fonts and colors that can make your store stand out and stick in people's minds. 

2. Link Social Media Accounts

 Everyone can be found on social media nowadays, and this is also the reason why it only makes sense that you take your store where the people are. Linking your store's Etsy platform to its social media accounts is helpful so that people can read more and use the links you provide them directly. You will be creating an easy shopping experience for your target audience and ensuring they see what you have to offer without having to put in any extra effort.

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3. Organize Sections

Online consumers love carefully organized stores as it means they can easily find everything they want without a hassle. You should try your best to split your store into sections and keep all your products organized and easy to find for a more facilitated online shopping experience. The more organized your sections are, the more customers you are likely to get in your online store.

4. Use Coupons and Offers

Nothing can be more enticing to online shoppers than discount coupons and regular offers on their favorite products. Everyone loves a good bargain and creating coupons and special deals can increase your store sales tremendously in a short period. All you will need to do is send out coupons to your most loyal customers and put out offers for your shoppers to help attract them a little more and you will quickly notice a spike in your traffic the more people hear about what you have to offer them.

5. Encourage Feedback

The best way to find out what your customers want and cater to their needs is by getting their feedback on your store. Listening to your consumers can help you build a stronger online shop on Etsy, where more and more people will likely visit your store. Ask your customers to give their feedback after visiting your store or making a purchase to see what they like and what they would like to see differently.

6. Add New Listings

The online sphere is constantly developing to make room for new things, and your shop should try to keep up with these continuous developments. You can develop your shop by constantly adding new listings and products on your store page so that people stay interested in what you have to offer without getting bored from seeing the same products over and over. Adding new listings will rank your store higher on the search list and keep your traffic rates high so that people always see what you have on display.

7. Start a Mailing List

Even though there are new methods of communicating with customers and letting them know of all the new things your store has to offer them, mailing lists continue to be one of the most effective ways of staying in touch with your target audience online. By starting a mailing subscription list, you can let your customers know about any updates you have as well as send them customized offers and coupons that will increase their sense of loyalty to your store and keep them coming back for more.

Having an Etsy store can be a profitable investment if you manage to attract your target audience effectively. The key to keeping people engaged and interested in what you have to offer them is getting to where they are and introducing unique products that they cannot find elsewhere. Make sure you do some research and gather feedback from your consumers to understand their needs and work on developing your store successfully.

Jessica Tanner

Update 28 January 2021