6 Ways to Improve Your Google Rankings

However, for your firm to be visible to a large audience online, you need to be ranked well on the search engines. It's a well-known fact that the majority of people only focus their attention on the results displayed on the first page of Google. 

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So, you need to ensure the search engine takes notice of your business and recognizes it as a valuable result for specific user inquiries. These are some of the things you need to take into consideration when you create your website. 

Create Quality Content 

There are many things that search engines look for when making a decision about your website position on the internet. All SEO experts are well-aware of the content marketing importance when these things are in question. High-quality content will boost your Google rankings and make your business more accessible to potential clients. 

However, for this to happen there has to be value in what you're putting out there in a digital world. To see the long-lasting benefits of content marketing, you have to think strategically and ensure you provide readers with knowledgeable as well as entertaining texts and articles. If you achieve this, Google will look at your platform and whether it provides users with important information and helps them. Also, it will look at how unique it is. 

Keyword Research Is Important 

Before you start creating content, you have to do keyword research. Keywords are those terms and words that are generally used by people when they look for a specific product, service, or any sort of information online. However, don't simply guess what your potential clients are typing in the search engines. 

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Do proper research and ensure you're implementing the right words in your SEO strategy. Don't forget to look at your well-ranked competitors and what keywords they are using. Also, focus on the topics that will cover the important things in your business niche.       

Internal and External Links 

Another thing crucial for Google rankings is using external and internal links. The internal ones will redirect those who click on them to other similar pages on your website. With this kind of link building, you will send Google a clear sign about the structure of your website, what pages are more valuable and that all content you're presenting to users it's connected. 

External links are on those that will bring people from other websites to yours. They are great for showing credibility and add value to your content. Based on some studies, the top-ranked sites have thousands of backlinks and it's definitely an important step in ending up on the first page of Google.  

Page Loading Speed 

This might come as a surprise but if you have a slow-loading page, Google will penalize you. Not to mention that most people will simply not wait for a page to load. We have become quite impatient as internet users. We expect fast results. So, if you deny users of that, they will leave you and check other sites. 

To ensure you have the right lading speed, make sure you have the right host supporting you. Also, smaller photos will take less time to load so choose them and don't make your page overly busy when it comes to animations and design in general.    

Mobile-Optimization

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Smartphones have become such a crucial part of our everyday lives. Given this fact, it comes as no surprise that Google will use mobile optimization as one of the factors for determining your website ranking. The company has actually announced that its algorithm will favor those websites that are available to smartphone users. This left no room for second thought when it comes to ensuring your business is accessible to people on the go.    

Be Patient 

One of the things you need to be aware of is that in the SEO world things don't happen overnight. That's why it's called strategy. So, don't expect fast results, otherwise, you'll be disappointed. By some studies, to see the real effects of a smart SEO strategy, you will have to wait for up to 6 months.   

If you want to create a website that will promote your company in the right way and ensure your products and services are visible on the first page of Google, you have to dedicate your time and money to a smart SEO strategy. And don't forget to be patient as all good things take time.

Samuel Daniel

Update 25 December 2020