6 Tips To Help Your Website Get More Traffic

Your site's relevance is determined by the keywords you use in your content, your website's authority relates to its age and quality, and lastly, whether people think you're trustworthy or not will depend on things like privacy policy language and customer reviews.

It can be tricky to rank for competitive keywords without any of these qualities, but there are a few tricks that should help get more eyes on your website! Check out our six tips below for ways you can increase traffic with just a little bit of effort.

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1. Use Relevant Keywords

One of the most important factors in search engine optimization is having relevant keywords on your pages. Make sure you have these keywords in your title tags, meta description, image alt text, and page content. If you need help finding relevant keywords for your site or product, hiring an experienced and well-known technical SEO agency should be your priority in order to increase traffic to your website.

This one is pretty simple, but making a list of relevant words can help you out in more ways than one. You should have a running list on hand for use on your content pages and links, which can help you stay on track with the consistency of your keyword placement. It's also great for refreshing on what keywords are most important to include on your site or product.

It's important to keep in mind that website age plays a big role in search engine rankings, just like the authority factor mentioned earlier. Generally, the older your website, the more authority it has, and this means you'll have an easier time ranking for competitive search terms. If your website is new, it might take some time before you start to rank well in Google, make sure you set up your site properly by creating original content, using relevant keywords, and build trust through customer reviews.

2. Get More Reviews

Positive reviews can provide social proof that your site is an authority, which is another important ranking factor for Google. Customers are more likely to trust a website that has been reviewed by others, and sites without reviews could appear less trustworthy than those with them.

Try asking for customer reviews on your website or in-store to improve your site's authority and increase the number of visitors it receives. Also, be sure that all of your customer reviews are positive, one negative review can outweigh many happy customers.

3. Ask Questions

Questions can help you connect with your audience and give people an opportunity to answer them in the form of a review, forum comment, or video response. Simply ask questions that relate to what you offer and leave plenty of opportunities for others to respond.

If you use this method, be sure that your questions are targeted to your audience. Avoid generic questions like "What do you think about my product?" Instead, try something along the lines of "How did you hear about our product?" or "What features are most appealing to you?". These are more likely to result in useful feedback on what your customers want or need to know about your product.

4. Improve Your Site's Speed

The speed of your site will also affect how Google ranks it. Slow load times can influence search engine rankings, meaning that having a fast site is important for getting more traffic. If you're noticing that your site is loading slowly, first check to see if you have too many images or videos on the page, as these are the most likely culprits.

You can lower your load time by making sure your images are optimized, using fewer images per post, using white space instead of photos, and reducing any unnecessary plugins. This will cut down on load time and leave a better first impression with potential visitors.

5. Update Your Site's Design

Here's a quick example, if you're looking to update your site design, the first step is to think about what type of design you'd like. There are plenty of website templates available for download and purchase on various platforms, so it's easy to find one that suits your needs and ambitions.

The design of your website has a direct impact on your business in more ways than you might think. By changing up the look of your site, both in terms of content and graphics, you'll keep people interested in your content and coming back for more.

You'll want to redesign your website template to meet those expectations. Changing up the look of your site isn't as complicated as you might think, you just need to pick an appropriate template and upload content that looks professional and well-designed. This way, visitors will be more likely to stick around and continue engaging with your site.

Not only can search engines determine the relevancy of your content but so can users. If your site is full of irrelevant information, visitors might be discouraged to stay and engage with you. On the other hand, if your website is relevant to what you are promoting or selling, visitors are more likely to enjoy their experience and stay longer.

6. Promote Your Site On Social Media

Social media is a great tool for increasing the number of potential visitors to your website, not just through Facebook likes and Twitter shares, but also by promoting giveaways on these sites. By running contests that are only available on social media, you can get more people to follow your brand, which can help you rank for certain search terms.

The amount of traffic that you get from social media will depend on how many followers you have, but it is a great strategy to try regardless! Pick the platform(s) where your target audience spends time and share videos, images, and other engaging content to attract their attention.

Another advantage to using social media is that it's easy to reach people who are similar to your target audience. For example, if you're selling a product aimed at teenage girls, then an Instagram account or Pinterest board is the perfect way to expand your presence there.

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The six tips we've provided in this article should help you get started thinking about how you can leverage the power of the human brain in your own digital marketing strategy. Not only is it more effective than using simple online advertisements, but it's also the most cost-effective way to get your website noticed. Make sure that you're taking advantage of these tips in order to get more traffic and increase not just your revenue, but also your profits! If you follow our advice, you might find yourself with more leads than you can handle, so make sure your sales team is prepared to take them on.

Marvin Fry

Update 14 August 2021