MyCalvins campaign by Calvin Klein
First , film photography follows a rule that digital media cannot meet. When photographing a movie, there are physical limitations to the number of photos that you can take at the same time, meaning that you cannot continuously view captured images. This seems to be a limitation but for "professional people" it will help them focus their mind on taking photos and capturing the scene right from the first view.
Second , the image quality when shooting with movies is also much better than digital photos. As you know, the film consists of a light sensitive emulsion coating on a flexible and transparent polyester base. A light emulsion is a mixture of silver metal and halogen gas (bromine, chlorine or iodine) that makes up silver bromide, silver chlorine or silver iodine. If these mixtures are exposed to light, silver halide particles can change when colliding with light particles and this makes the images after being coated with colors very realistic, in comparison. with a combination of countless pixels when shooting with digital cameras.
So, while the past decade has witnessed the undeniable steps of digital photography thanks to the cost and ease of use, mechanical machines have now regained their performance, especially becoming "stylish" in the fashion industry with the confidence of many famous photographers such as Jamie Hawkesworth, Colin Dodgson, Zoe Ghertner and Harley Weir - who used mechanical machines to take photos in the MyCalvins campaign. by Calvin Klein recently (picture above).
In addition, film photography is also being used by many other famous artists such as Patrick Joust (street photographer), photographer Richard Mosse , photographer taking landscape and portrait Nadav Kander or photographer "commercial" Jeff Lipsky photographer .
From a classic style gradually becoming a new and spreading trend, it is the 360-degree photography style , for example, new spherical cameras like LG's Samsung Gear 360 and 360 Cam allow everything to be taken. around you, whether they are above, below, behind or before.
Lexus car ads are made with 360-degree technology
These panoramic images can be viewed with virtual reality glasses (VR) and you will see the whole landscape as if you were standing there. In addition, mobile applications such as Google Street View also allow you to upload photos and view images from every corner by using the latest mobile phone, the Panorama wide-angle photography feature has also been integrated online. Facebook society enough that this style is gradually developed widely.
Currently, 360-degree photography style is still quite "young" in the market with some limitations such as after-shooting image files are quite large, making the image viewing very slow and lag on many devices. In terms of shooting, cameras still cannot provide good image quality as intended by users and some conventional digital devices are not capable of fine-tuning images. However, with all the modern technology available and being developed, these minus points will quickly be improved.
Therefore, experts predict 360-degree photography will become a prominent trend in the next few years. Currently, this style is mainly used in the business sector, especially real estate (when buyers can view the entire landscape of the land or building based on the wide-angle photos provided) and field Tourist area (allows customers to preview the resort's panoramic view before arrival).
Perhaps you were bored when you saw the selfie photos of "anyone like anyone" on Instagram and Facebook , almost perfectly edited. In addition to the different angles of face photography, another popular trend is "metaselfie", roughly understood as "taking photos of people taking selfies". For this trend, many professional photographers have now come up with a lot of interesting and new ideas, that is, taking selfies and using them for satirical purposes, reflecting a reality. certain state of life and society.
Amalia Ulman project
For example, photographer Amalia Ulman posted a series of selfie photos on Instagram to tell a fictional story as if it was the truth about her trip to a big city, breaking up with a good boyfriend. start smoking . After accumulating a lot of new images, she finally revealed that posting them all has a purpose and that is the art project: "Excellences and Perfections" near This was exhibited as part of the Tate Modern Performing for the Camera exhibition .
A work with two Photoshop mosaics created by Jesse Darling is another example of art photography exploiting the typical features of selfie photography. The photos in this feminine project are named after Photoshop tools: Photoshop 1 (Healing Brush, Clone Stamp, Paint Bucket) and Photoshop 2 (Free Transform, Differnce / Exclusion, Tolerance: 60 ') for the purpose reflect the impact of technology on the human body.
Brooklyn Beckham's Burberry campaign
Camera taken immediately is the legendary camera of Polaroid. This machine used to be a storm on online forums, a dream of many young girls and travel enthusiasts. This is a compact portable camera, stylish design that can be carried anywhere. You put up the camera, press take a picture and about 1 minute later will immediately have a small image printed out through the camera's slot return.
Polaroid is currently becoming a trend in fashion photography, highlighting Brooklyn Beckham 's Burberry campaign and Maripol 's advertising for SS16 Boss . In addition, this is a very popular style when taking wedding photos.
A photo of Ricardo Matiello - the winner of the International Photography Competition with Drones (International Drone Photography Contest) was held in 2015 by Dronestagram and National Geographic
Another trend that emerges under the impact of new technology is that of taking photos with unmanned drones , also known as Drones. The use of drone cameras controlled by hand-held radios allows photographers to "capture" moments that previously could not be photographed or pay a high price to capture images. that beautiful. You can admire some of these impressive photos on Dronestagram - a photo sharing website that includes images taken in this style.
Taking photos with drones quickly became a major part of professional photography and had many successful names in this style, typically Trevor Paglen - a multidisciplinary American artist who received a Deutsche Prize Börse with The Octopus exhibition at the Frankfurter Kunstverein museum in Frankfurt (Germany).