3 ways to increase SEO Momentum from competitors

Search engine optimization is not an independent process. Using a competitor's online presence as a resource and working with them to promote the service can ensure that the search engines are delivering the fullest benefit to your business. friend.

Below are just some methods to gain SEO momentum from competitors.

Copy your competitor's social media strategy

An impressive presence on social media is crucial for search engine optimization. The more engagement you have on social media, the more likely you are to appear at the top results on a search engine page.

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Investigate your competitors' social media sites to see if they are interacting with your audience consistently? Are there a high number of responsive audiences to their content? Will their pages show up in the search results for some of your keyword phrases?

Use your knowledge of your competitor's social media users to tailor them. Once you know how effective your competitors pages are, you can target these similar groups of people, with ads and create posts that engage them.

Content management and site retention play a key role in retaining social followers. Does your audience respond positively to a page that links to related articles, or does they prefer a 'quiet' page that only features upcoming offers and discounts or an engagement page With them on a personal level, sending direct invitations, tagging customers in their status updates? Record how your popular competitors interact on social media and mimic their strategies.

Use your competitor's name to gain recognition in your industry

Although this may seem "paradoxical", it can be beneficial to use your competitor's name in conjunction with your own. Leads are looking for a service, and whether they're searching for a specific company name or searching for a location and service in general, successful competitors appear in the search engine. their swords.

Compose an honest and straightforward article that highlights your strengths and highlights any areas where you can 'outperform' the competition. When a potential customer searches for information about a service, whether by entering a competitor's name or a description of the service, your comparison can appear, telling you about your business. positive way.

Actively engage with online competitors

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It may seem risky to promote the name of any business other than yours, but when you interact with online competitors it increases visibility for both businesses. In general, having a broader and more active online presence increases the chances of your company appearing on search engines, and interacting with a competing business also gives you the opportunity to earn more. attract competitors' customers.

By interacting with your online competitors, you are making yourself visible to existing customers and increasing your chances of getting noticed on search engines.

Ensuring that your SEO strategy is complete and targeted to the right audience may seem daunting, but using your competitors as a resource, take the hints from their strategy and do Working with your competitors to establish a more engaging online presence for users, you can simplify the process and ensure the success of both businesses!

Micah Soto

Update 03 September 2020