Why shouldn't Apple become a fashion brand?

Through articles in prestigious magazines such as Vogue, Bloomberg, along with user feedback last week about the Apple Watch smart watch, can confirm one thing: Apple is trying to become a brand. fashion.

This conclusion is partly due to efforts from Apple, such as recruiting fashion experts from Burberry, Nike, Yves St. Laurent. ., or hire a famous fashion company to have fun during the event on September 10. However, those attempts seem to have been misplaced, for at least three reasons:

First, fickle fashion , and instability is a threat to long-term development plans for high-tech products. It will be difficult to predict a fashion trend, and the harder it will be to keep the advantage when competitors decide to keep up with that trend.

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Secondly, fashion is very price sensitive . In this area, customers are increasingly inclined to switch to cheaper product lines instead of spending money on hobbies and class. As the global economy is still stagnant, people define " demand " based on real benefits. They want to make a fashion statement in less expensive ways instead of an "electronic" watch that costs $ 349 ( 7.4 million VND ).

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Third, fashion is unique, literally, but Apple still needs to sell millions of units of every product line they produce. So it would be difficult for Apple users to think that the product they are holding is " poisonous" , and few people have it. Besides, just considering the current wristwatch market, with the dominance of high-end watch brands for quality and tradition, a technology item will become obsolete. Is it competitive after only 2 years?

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There is also a fourth reason, and perhaps the most convincing explanation for why Apple should not become a fashion brand: "Bad apple bite" has never been a fashion brand. both, and what the company is trying to do is just deviate from its original business purpose.