There Will Be Sony Vaio Computers Produced by Third Parties

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In a private interview with PC Pro, Mr. Ryosuke Akahane - Vice President of Sony Group said, in the near future they will divide the laptop part (laptop) into two parts: the first group will be responsible Sony's Vaio computers were researched and developed by Sony, while the second group also sold Vaio but were produced by third parties. Although it is not produced by Sony and has its own design features, the second group Vaio laptop still must meet the criteria set by Sony. " The quality of products of Vaio group one and two is almost no difference, " Akahane said.

When asked about coming, when divided into two production groups, Sony intends to separate Vaio into many different brands, similar to Dell Studio and Dell Inspiron, HP Envy and HP Elitebook. Or is not. Ryosuke Akahane said Sony still and will only focus on asserting a unique Vaio brand, instead of dividing it into different brands - as a way to distract consumers.

Ryosuke Akahane, senior Sony official in the PC Pro interview

The senior official at Sony is also very bright when he believes that their Vaio laptop sales will reach 10 million units in 2010, up nearly 50% from last year's 6. 8 million. " We need a certain market share, and if it doesn't, Sony is hard to survive . " It seems that with the upcoming breakdown of the laptop, Sony wants to affirm its " Complex product strategy ", like the article with subjective analysis of BTV Sonlazio - who said himself. As a fan of the Sony brand - once mentioned before, it is cumbersome and complicated.