Answering the question of Apple Insider website, Gene Munster - an analyst at Investment Bank Piper Jaffray - said the plan is part of a strategy to cut the difference between total sales and total Production costs range from 31.5% in the second quarter to 30% in 2009.
" I can be sure of 80% that Apple will launch the redesigned MacBook notebook and MacBook Pros with lower prices today. It is likely that Apple will reduce the price of MacBook products to 999 USD with MacBook. Pro down to $ 1,799 ".
In addition, analysts said Apple will also release a cheaper version of the touch screen iPod during the shopping season later this year. The rest of Apple's products will probably remain high.
" Surely Apple will consider more carefully the pricing strategy but does not mean that it will abandon its strategy of selling high-end goods at high prices ."