Until new programs are available, these domains will be limited to the brand names they have registered from the beginning, and also distinguish them from other brands.
In a way, a domain name of type .brand (brand name) is a good idea. Only a few companies use. Marketers are still thinking about how to exploit it effectively. Attracting users is easier if your presence in the online world is easy to remember.
So how to use .brand for creativity? Not surprisingly, one of the most innovative companies in the world has their own strategy.
'Originally, the page was created as www.google.com/green , but by the end of November it was changed to www.experiment.google - the original domain name was redirected,' said Tony Kirsch, head of services at Neustar. , the company specializes in supporting the strategy .brand, said.
Google has started using the .brand domain name
Google has been very interested in this domain structure.
Using a .brand domain name or any other extension effectively requires a mechanism to attract attention. While the .brand type will be limited by the company name, many other businesses can choose other domain types besides .com. Even the domain name can tell a story as well.
'Imagine from canon.com to printer.com, camera.com and shop.canon :, Jason Loyer, product manager at Neustar.' 'With the company, so easy to cross-sell products. For customers, it is easier to remember. '
Be prepared for a change in the use of domain names for the next few years.
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