Acer thinks that Microsoft 'doesn't play very well'

Acer's representative said that instead of focusing on improving the user experience, Microsoft opened the "civil war" with a Surface tablet.

Acer thinks that Microsoft 'doesn't play very well' Picture 1

Surface is a risky "gamble" of Microsoft.

Acer, the world's fourth-largest computer maker, flatly dismissed the possibility of Microsoft becoming Apple's rival by building a device of its own and calling software partners to focus on the operating system. new.

US software firm on Monday introduced a Surface tablet running Windows 8 and brought Apple as well as Google into direct competition on the market. However, Reuters said Microsoft did not let other computer manufacturers know about their plans.

Mr. Oliver Ahrens, senior vice president of Acer in Europe, the Middle East and Africa said that Microsoft is trying to copy Apple's strategy but he doubts the company's ability to succeed.

"I don't think it will be successful because you can't be a hardware" player "with two products," an Acer representative predicted. " Microsoft is working with two dozen computer vendors around the world while Apple is alone and can do more or less than they want," he said. "Microsoft is part of the computer system. A very important component is still a component."

He also worries that Microsoft will shift resources to build consumer hardware and retail operations."Instead of improving the experience for Windows 8 users, they opened a new battlefield. I am worried that this will gradually become a lack of focus internally within Microsoft and then we suffer because we are working with their products".

Acer thinks that Microsoft 'doesn't play very well' Picture 2
Acer also recently introduced Windows 8.

The introduction of Microsoft earlier this week caused many consumers, experts and manufacturers to be skeptical about its strategic direction. Microsoft's own product may be the most optimal for Windows 8 operating system but makes other manufacturers "less happy". The US software company is expected to face the battle that the other side is not Apple or Google but its longtime partners, HP, Acer, Toshiba or Dell.

However, there are also opinions that Surface is just like Google Nexus models, a template, standards for manufacturers instead of focusing on trade and sales in the market.