5 tools to use for an effective Instagram marketing

Among them, Instagram is one of the rapidly growing social media networks having millions of active users worldwide. Instagram has a huge active user base across all age groups and popularity in almost all countries in the world. Due to this factor, users of Instagram discover immense benefits in promoting their content on this popular platform. The content generated by the users can reach millions of users within seconds through Instagram.

For better reach among the users, the content should be unique, genuine, and effective in communicating with the users. Instagram has some unique features that can be used for making the content unique which in turn results in getting more Instagram likes. Apart from this, there are several third-party tools available to do this task.

5 tools to use for an effective Instagram marketing

There are several tools for Instagram content creation tools available online. These tools can handle scheduling, marketing, design, promotion, analytics, and other essential needs. These tools help marketers, social media specialists, advertisers, content creators, workers related to the digital marketing field efficiently and gain Instagram followers organically, and getting more Instagram likes.

Picture 1 of 5 tools to use for an effective Instagram marketing

Buffer Publish

Buffer publish is an Instagram scheduling tool that offers a simple and reliable service for social media scheduling needs. Buffer Publish is also a social media management tool that is capable of handling multiple accounts. Buffer Publish can also manage Facebook, Twitter, Linked In, and Pinterest apart from Instagram. User can connect their social networks and decide the time at which the content is to be published.

It has basic analytic tools, reliable performance analysis, efficient management tools, and an easy interface. Buffer Publish has suitable plans for all three business services, like startups, small to midsize businesses, and large multinational companies. They offer free service up to 3 channel profiles, 10 scheduled posts, and have basic features. Their paid plans start from $15 per month and can use advanced features like Custom Link Shortener, Multi-Channel Campaigns, Hashtag Manager, etc. It offers several add-on features like Draft Post Management, Approval Workflow Tools, Custom Access, and Permissions.

Awario

Every business should have reliable and efficient data analytics to pursue its marketing strategies effectively. Awario is one of the social media listening tools that allows you to track mentions, discover growth opportunities, and evaluate trends by comparing the competitors on Instagram, and other social networks. It offers excellent search engine optimization (SEO) tools and can manage the accounts on Instagram, Twitter, Facebook, YouTube, Reddit, blogs, forums, and news, etc.

Awario collects the necessary data from constant monitoring of web pages and not use any third-party provider for their collection of data. By constant monitoring of data, users can improve performance, attract more customers and potential clients, enhance their image among others and is buying active Instagram followers organically. Awario can be used for a free trial before purchasing it. They offer paid plans under starter pack for $29/month or $24/month (Annual Billing), pro pack for $89/month or $74/month (Annual Billing), and enterprise pack for $299/month or $249/month (Annual Billing).

Canva

For effective marketing on Instagram, we should have effective and reliable visual original graphics tools. Canva is the prominent and cost-effective tool for such requirements. Canva has pre-designed templates that you can use and change according to your needs. This platform is well suited to use for users to create social media graphics, presentations, posters, videos, brochures, advertising, and marketing needs.

It also allows the user to apply animation to the images, content planning, drag, and drop editing. Canva allows the user to create excellent graphics content without premium software like Adobe Photoshop, Adobe Illustrator, etc. There are three plans available for designing needs. They are Free, Pro ($9.95/month), and Enterprise ($30/month).

Iconosquare

Iconosquare is one of the best Instagram management and analytics tools that is also suitable for other social media networks like Facebook, Linked In, Twitter, etc. Users can monitor their competitors, hashtags, track profile activity, schedule posts, hashtag activity, and much more with the in-depth data provided by them. It also has the benefits of advance scheduling and comment tracking. The user can analyze and develop marketing strategies accordingly with this tool. The user can try Iconosquare for free. However, their paid plans are Pro ($49/ month), Advanced ($79/ month), and Enterprise ($139/ month).

Agorapulse

Agorapulse is a social media management and marketing software that can manage all of your social media accounts. It offers support for Instagram, Facebook, Twitter, Instagram, Linked In, and YouTube. It offers some unique features like Facebook ads report, Facebook barometer, Twitter report card, and unified social inbox. Agorapulse provides the best in class service for social media monitoring, social media metrics, and reporting. The user can try Agorapulse for free. Their paid plans are Pro ($79/ month), Premium ($159/ month), and Enterprise (customizable according to the needs of the user).

Every individual and organization aiming for gaining followers or achieving growth should be proficient with marketing techniques. Several online tools which provide in-depth statistics, analytics, advertising, monitoring, and other useful features help to gain Instagram followers organically. These tools can generate profit and achieve potential growth through their efficient support and service.

Lesley Montoya

Update 13 July 2021