3 steps to attract employers on LinkedIn

You spend hours opening from one page to another on job websites, accessing from one group to another in the hope of "catching" recruitment information from a certain company or sitting around watching the phone. Which one would expect to receive an interview call? Every day is the same but the dream job has not yet appeared.

Obviously your job strategy is having a bit of a problem and the first thing to realize now is that you have to review your profile if it is perfect. If you have met the requirements of a "standard" CV, the next reason why you haven't asked for it is that you don't know how to exploit job websites or just know a few popular websites. turn.

In the article shared by author Jeremy Schifeling - co-founder and CEO of Break Into Tech - a job site for this technology, let's learn how to attract employers on social networking jobs. The most popular in the world of LinkedIn and why you should build a profile on this website now. According to Schifeling, LinkedIn is not easy for beginners but once it is mastered, you can build a brand, find a job and develop a network of very good relationships.

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Step 1: To be found

Keep in mind that not all employers with LinkedIn accounts understand how to use and exploit it. This means, that you have updated your profile on this social network does not mean that companies will find you. And if not male means that your personal page has not created any benefits, no matter how impressive your performance or experience table is.

So, the first step to be found is to think like an employer . However, don't complicate it. HR professionals are too busy and don't have time to try millions of search tricks. Instead, if they're looking for a person for position X, they'll likely enter "X" into the search box, such as marketer, product manager or advertising staff .

How are you sure to be found only with these searches? Quite simply, make sure that exact phrases appear everywhere so LinkedIn's search algorithm can be detected. In particular, you should also add those keywords not only to the headline (Summary) and Summary (because these sections are limited to characters and are least likely to change) but also skills and experience sections. .

In addition, trying to have as many connections as possible on this site, if other factors do not change, LinkedIn's algorithm prioritizes displaying the most relevant results to what is being searched for (not term as level 2 and level 22). You can increase the reliability of these numbers by entering the number in the address and adding the specific number of people you know in that area. At the same time, you should also send personalized connection messages rather than sending them simultaneously to many people with the same content.

Step 2: Take the first impression

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After you have placed your profile in the top of the results displayed first, how to make the employer have access to your profile? In fact, a search related to product management can appear more than 2 million results in just a few seconds.

The trick here is to get the first impression. With such a dense schedule and countless search results, the candidate should assume that the employer can only spend about one-billionth of a second looking at your profile. Therefore, in that "wink", immediately you need to surprise them with the most impressive presence.

You can apply the following two ways:

Method 1: Design your avatar on your personal page very attractive

People like to surround themselves with happy people. So, forget the moody postures and fake smiles, instead use attractive images with a bright, friendly smile, choose the right clothes and background.

Method 2: Create eye-catching titles

While the title as "the first product manager at Google" is impressive, most of us do not create such good headlines. So the best thing you need to do now is focus on what employers care about. For example, if you are looking for a product-related job at a start-up start stage, you should say: "Product management for startups at an early stage: I want to help companies. small become big businesses " . This not only tells the employers who you are but also tells them they need friends in the group to push the company further in the future.

Step 3: To receive an interview invitation

Once you get into the employer's "sights", you have attracted their attention. Now, they will look at your profile. Now, what is important?

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Again, remember the rule of thumb for speed. No employer spends hours reading your entire personal page. Instead, they will "scan" from top to bottom in just a few seconds. This means you need to conquer "head hunter" (expert "hunter" heads) in headings , not bullet points.

Summary item (Summary)

You have a long summary with plenty of interrelated keywords (just like in the first step mentioned) but you should start with just one sentence that summarizes your application purpose ( For example, "I used to be the product manager of a startup with a track record of helping companies get their first sales and initial success in the market" ). This way, even if the employer does not read anything else, they will still put you on the list of candidates to consider.

Experience Section (Experience)

No employer will read all of your bulletins but they will definitely skim through all the titles and companies you have ever done. This means, if there are some "monstrous" titles (such as "lord of products" ) in an "anonymous" company, it's best to "translate" them into something. that's easy to understand.

You don't need to pay to use LinkedIn's other advanced features if you don't want to. Because, just knowing how to adjust the content on your personal page, you can easily attract employers' attention.