Why is social engagement important for SEO?

Search engine optimization, or SEO, is an important way in which you can leverage the algorithms used by these search engines to ensure your content appears on the top of the page.

While most websites simply make sure that certain keywords relevant to their potential visitor are scattered across every page, repeat keyword over and over to do one thing. Effective SEO plans need more. In which an effective social interaction strategy plays a very important role.

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Search engines care a lot about social visibility

With 1.39 billion monthly active Facebook users or 40 million registered users on Vimeo, the social network is a huge group of potential customers, even for the most specialized websites.

Building links, or creating as many links to your website as possible, is no longer the most effective way to increase search engine rankings.

Today, many search engines want to take into account the number of people who share Twitter posts and blog about your business. For example, Google cares about the value you bring to your customers. So you can be sure that your store is the best online store on the web, but without numbers, search engines don't care.

Search engines don't like spam

Many search engines are wary of spam. Search engines are just as committed as you are in making sure that users get what they're looking for, rather than just social media accounts that link to multiple links and click-bait. Search engines are not only concerned with social visibility, but also the authenticity of that visibility.

The fact that social media users share on Twitter naturally about your service is much more valuable to search engine rankings than spamming social media accounts with links back to the page. your. Search engines are also a business, and they want to make sure the services they provide are effective.

Social media users trust each other more than marketers

Imagine if a person you don't know tells you to use a service you've never heard of. Surely you will not feel very confident.

Now, suppose if a friend suggested you use the same service. Everything will definitely be different.

That is the difference between marketing your website and social media doing the marketing for you.

Social media users appear in interconnected websites, both online and in real life. Penetrating social circles doesn't just mean connecting with two or three dozen people on that group.

It means connecting with their friends, family and even fans. Social media inclusion not only helps to drive traffic to your website, but also improves search engine rankings.

Not only is social media a quick and easy way to generate more traffic, it is also a valuable SEO tool from community resources. Interacting with social media allows you to reach, get to know and grow your online audience.

As you increase your online authenticity and visibility, your business becomes an entity that both potential customers and search engines can trust.

Lesley Montoya

Update 24 October 2020