What is spamdexing? How to cope?

Spamdexing (also known as SEO spam) is one of the most popular 'hacking' methods to increase search engine rankings.

In digital marketing and online advertising, Spamdexing is one of the most popular 'hacking' methods to boost search engine rankings. A new report released by the security organization Sucuri revealed that more than half of the hacked websites in 2018 were used by hackers for SEO fraud activities. These types of hacks are primarily aimed at website visitors in order to manipulate the success of SEO campaigns and their rankings in Google, Bing or other search engines.

What is spamdexing? How to cope? Picture 1 What is spamdexing? How to cope? Picture 1

What is spamdexing?

Spamdexing (also called search spam, search engine spam or web spam) is an attempt to manipulate search engine rankings and generate traffic, and then use them to deploy fraudulent activities. Designed for malicious purposes.

To do this, the hacker will first try to gain access to a normal, legitimate website, and then spam keywords, irrelevant terms and links to attract traffic to the games. various frauds. This trick can trick users into believing that they have visited a real website they are looking for, but are actually fooled into visiting an unrelated website. For example, an online seller created a website and stuffed thousands of keywords related to a famous singer, in order to make his website appear on the search results page when fans of The other singer does a query with related keywords.

Types of Spamdexing

Spamdexing can be implemented via:

Spam link
Keyword spam
Spam posts and pages

Harm of Spamdexing

By gaining access to a legitimate website and cramming links and keywords, hackers will create a link to their fraudulent websites. Instead of being ranked in the way that most legitimate websites follow, hackers will go through spamdexing to help malicious websites rank high on search engines.

Dealing with Spamdexing

Spamdexing is always a threat to legitimate website owners. The most effective way to cope is to not allow hackers to gain control of the website. Some measures to be implemented include:

Run new updates: - Should update the website's plugins and applications to the latest security patch. Ignore updates that can make your website easy to become spamdexing targets.
Create strong passwords: - Using strong and unpredictable passwords, especially to protect access to sensitive areas of the website, is important.
Check regularly: - Scanning websites regularly helps owners capture all the security issues that exist on their website.
Using firewalls: - Web application firewall (WAF) is an absolute solution to help prevent spamdexing.