Ultrabook Gradually Occupy Laptop Market Share

This guide covers ultrabook gradually occupy laptop market share with practical context and easy-to-follow details. Use it to understand the subject and apply the information confidently.

Ultrabook sales this year showed better signs than before. According to Notebokcheck, This product line currently accounts for about 11% of the sales of laptop models priced at over $ 700 in the first 5 months of this year in the US.

Ultrabook is gradually gaining market share of Windows laptops (Photo: Notebookcheck).

According to market research firm NPD Group, at the price range of 700 to 900 USD, Windows laptop has a 17% decrease in sales and ultrabook only drops 3%. Meanwhile, the model ultrabook priced at over $ 900, the sales increased 39% over the same period last year.

Stephen Baker, deputy director of NDP Group, said, "Ultrabook has helped make high-end Windows notebooks appear more. The sales of laptop models over $ 700 have increased from 12% in 2011. Up 15% in 2012 due to users receiving strong ultrabooks " .

Even in some time, the price of ultrabook is higher than the market with an average of about 927 USD in the first 5 months of 2012. This number dropped to 885 USD in May this year, still higher much compared to 510 USD of Windows laptop models.

As predicted by Stephen, ultrabook in the future will be more popular thanks to low prices, Windows 8 and a variety of attractive features such as tap screen or " Hybrid " design. However, manufacturers will still have to work hard to regain the number one position from rival MacBook Air.