According to Vo Dang Minh, owner of a laptop shop on Nguyen Van Dau Street, Binh Thanh District, brand-new laptops are as effective as other domestic brands with the same configuration. Not only that, they have their own strengths.
Meanwhile, Samsung has been familiar with the market with many other electronic products but also cannot create a strong development on laptops in Vietnam. Owning fashion design, strong configuration, Samsung laptop is still hard to reach Vietnamese users. With the same machine configuration, Samsung models always cost more than 1-2 million dong. Therefore, most of Samsung's laptops appear in Vietnam market are mostly just portable products or ordered from abroad.
Another face is Astone, a laptop brand that specializes in netbooks that almost no longer appear in the Vietnamese market, although the price of laptops in the market sometimes drops by more than 50%. At the present time, quite a lot of models of the above laptops have discounted more than 40% compared to when they were launched in Vietnam.
Need to build a name by quality
Mr. Tran Duc Duy, owner of a laptop shop located on Dan Chu street, Thu Duc district, said: ' Creating good prices is not enough, these products need to assert themselves by quality '.
In terms of taste, Vietnamese consumers are still not familiar with the above brands. Moreover, the widespread popularity of warranty systems as well as distribution agents will determine the choice of buying a laptop from consumers. The fragile distribution and warranty system, unfamiliar brand name distracts consumers when they need to shop. Even, due to lack of information, many people equate these products as poor quality products of China.
For safety, users often choose to buy familiar names. When it comes to a low-cost laptop, consumers often choose Acer or Asus. If more advanced models are needed, attention goes to HP, Dell or Sony . This way of thinking is not easy to change overnight.
Therefore, new brands need to promote activities so that consumers are more likely to experience quality on their products. Besides, it is necessary to have a long-term strategy to continuously create new product lines to maintain the interest of customers.