Internet has not impacted much on consumption style

Compared to traditional sales methods, the Internet does not have a big impact on consumer purchasing decisions. That is the new result of the Pew Internet & American Life research project.

The conclusion of the report is based on the behavior of customers buying products and services such as CDs, cell phones, real estate and apartment rental. In commercial activities, the Internet only holds an indirect role.

According to John Horrigan, the program's interactive channel manager, " Through information on the Internet, consumers can eliminate inappropriate goods and choose products that meet their own needs. Although the impact is still quite modest for selection, the Internet still has an important consequence to create the convenience for trade after the long-term learning process . "

Internet has not impacted much on consumption style Picture 1

The Internet has not really created a consumer revolution.Photos: kidsinteriordesigns

Statistics show that approximately 10% of customers have decided to buy houses and buy cell phones after consulting on websites. For music products, this proportion accounts for less, reaching 7% of the total number of buyers.

Particularly for customers who regularly shop at online supermarkets, the number of people buying CDs accounts for 22%, while mobile phone customers reach 12%.

The survey also showed that the information network is useful for researching consumer needs. Bringing a positive impact on traditional commercial activities at shopping centers.

Some market analysts suggest that customers are more and more eager to own the products offered, but once bought and used, they forget quickly if Such kind of goods is not the same as what is expected.