Google cherishes the launch of a new messaging app

According to the Economic Times Economic Times, according to some reliable sources, it seems that software giant Google is planning to launch a new messaging application for mobile, independent of talent. Google account, and may be tested in India and other emerging markets.

The newspaper said that Google is initially developing this application, a standalone messaging application that does not need to be signed in to use Google. Once launched, this mobile app will compete directly with other popular OTT apps like WhatsApp, Line and Hike .

Previously, Google is also trying to penetrate the OTT market via Google Hangouts application, but this is an app associated with Google accounts, so it still limits users, even though the company has integrated the messaging application SMS into Hangouts on Android. Should this new messaging application be a new, more open direction, help Google get deeper into the OTT market which is currently very fierce.

It is known that, along with the development of the new messaging application, the Mountain View, California- based company is also seeking to localize its application, through the addition of Indian support and information. Voice-to-text voice message. However, a Google spokesman said the company did not comment on the leaked information.