Bose returned to the Apple Store
Bose's high quality audio products will be available again on the Apple booth before Christmas this year after more than 2 months of being discontinued.
Less than two months after Bose had to remove its products from every Apple store, the latest move showed that the two companies' relationship seemed to be resolved. Bose premium audio products will continue to be sold at Apple Store before Christmas, some of Apple's retail stores have begun to receive the Bluetooth SoundLink product shipment III.
After Apple's $ 3.2 billion acquisition of Beats Electronics was announced, Bose filed a patent lawsuit on the Studio technology and noise removal technology that Beats products are using. And it seems that the war of copyright and commercial dispute has won Bose.
At the American Football League (NFL) , where Bose is the official audio sponsor for the tournament has banned players from using Beats products in post-match interviews. Athlete Colin Kaepernick was fined $ 10,000 for using Beats headphones in a press conference.
It seems that Apple and Tim Cook have chosen a compromise option rather than confrontation, the company previously had agreements to settle with Samsung and for Bose is no exception. This flexible attitude helped Apple avoid costly and time-consuming litigation in court.
Bose is not the only product Apple has removed from its shelves in recent months. Apple also stopped cooperating with Fitbit health care equipment in its retail and online stores in November without giving any explanation.
You should read it
- Visit the 8 most majestic stores in the world of Apple
- These are new features on App Store 5.0, do you know?
- Video: Stealing things in Apple Store .. easy?
- 26 iPhones, MacBooks in Apple Store were robbed in less than a minute in awe of customers
- iOS has 130,000 applications from Chinese developers
- Apple prepared for the Apple Store's 10th birthday
- Instructions for creating new Apple ID on PC or Mac using iTunes
- The App Store generated nearly $ 15 billion in revenue in 2014
- Apple presents a new year gift
- Create an Apple ID, register an Apple ID account for less than 3 minutes
- Apple will still close the entire Apple Store outside of China indefinitely
- The unlucky customers who bring iPhone to the Apple Store, there's no way to get it back
Maybe you are interested
Apple's 'shot on iPhone' ads don't reflect the truth
3 Ways to delete Apple ID account on iPhone, iPad
Apple Magic Mouse will have a new design after 15 years
iPhone turns into 'heater' when using Apple Intelligence
Apple announces list of best apps and games on App Store in 2024
Apple granted patent for flexible speaker technology